Green Marketing Awareness in India Essay
While the shift to "green" may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost-wise too, in the long run.
REVIEW OF LITERATURE
According to the literature, the environmental parameter has been included in the strategy of marketing from the beginning of 1990s (Herbig and Butler, 1993; Lampe and Gazda, 1995; Peattie, 1999).
Notwithstanding the existing obstacles, "environmental marketing" progressively gains continuously more supporters