Bank of America Mobile Banking
On a cold morning in January 2010, Jen McDonald, head of Bank of America Corporation's (B of A) Digital
Marketing group, walked briskly to the conference room to discuss the future of the bank's mobile strategy with
Douglas Brown, senior vice president, Mobile Product Development, and David Carrel, senior vice president,
Strategy and Analysis at Starcom, the company which the bank worked with for internet.
Bof A launched mobile banking in May 2007, which allowed customers to