Macro Pest Analysis And Pestel Analysis Of Sampath Bank

MARKET ANALYSIS
There are two type of market that are affecting the organization.
1. Micro environment- Micro environment factors such as suppliers, competitors, customers are not independent from each other. Micro environment may be affected by the macro environment.
2. Macro environment- Macro environment is affected by the economic activities of the country. It consists of wild environmental factors that have an significant impact on all organizations. "PESTEL" is used to analyze the macro environment of the organization.

PESTEL ANALYSIS
PESTEL analysis is an essential tool for analyze the external environment. Through the PESTLE analysis the organization can find out the opportunities and take advantage of them as well as minimize their threats. "PESTLE" term includes political, economic, socio cultural , technological, Legal and environmental factors . It helps the organization to easily adapt the environment changes. …show more content…
1.Political Factors : Banking sector is being stand within the government. Banking sectors are mainly affected by the government laws. The government can intervene the banks' activities by the way such as tax policy, labor law, environmental law, tariffs, trade restrictions and political stability. Political influence is the threat for Sampath bank. So they have to take actions in their strategy to adopt the political factors as well. But the skilled government and effective tax policy are the opportunities for Sampath