Marketing Mix Essay
consider Berry Plastics, Inc a worldwide leader of injection-molding plastic packaging, thermoformed products, flexible films and tape and coatings. (Berry Plastics, 2008). To describe each of the four elements of the marketing mix: Product, price, place, and promotion.
The Product means the goods-and-services combination the company offers to the target market. This offering may involve a physical good, a service, or a blend of both. (Perreault-McCarthy, 2004). Berry Plastics offers a wide