Sarah McLachlan

Sarah McLachlan and the ASPCA Every time that the ASPCA animal shelter commercial comes on TV you instantly know that you are going to be heartbroken the rest of the day. These commercials show the horrid side of the animal shelter: abused dogs, starving animals, and cats scared for life from past events. After watching you feel the need to act and protect these animals in need. Sarah McLachlan and the ASPCA use pathos and connect to ones emotions to help fight animal cruelty by the music selection, the images on the screen, and the speech by Sarah McLachlan at the end of the advertisement. The central music in this ad elicits powerful emotions from its viewers attempting to make them act on the problem at hand. The music, which is Sarah McLachlan’s own “Answer”, starts off very dreary and melancholy, reducing the mood to a very serious and gloomy state. The first lyrics in the song go “I will be the answer…I will be there for you”; by having you hear this song Sarah McLachlan and the ASPCA wanted to get into your head that you can be the answer and be there for the shelter pets. The lyrics subconsciously imbed in your head that you can be the answer and you can be there for the abused animals…

What comes to mind when you hear the song “Angel” by Sarah McLachlan? Do you get teary-eyed and have to change the channel like the musician herself? When I hear this song the first thing that comes to mind is a bunch of wide-eyed mistreated puppies and kittens. Who is behind these television ads, (if you don’t already know)? The answer is the ASPCA. The American Society for the Prevention of Cruelty to Animals, was the first humane society to be established in North America back in 1866. The…

advertisement. To make the commercial effective, the writers appeal to the audience by using rhetorical appeals. One such advertisement is presented by the ASPCA organization that focuses on rescuing abused animals. The goal of the video is to raise monetary contributions to help maintain shelter, medication, and care for these rescued animals. The authors were clever in choosing Sarah McLachlan, Grammy winner singer, as the spokesperson for their organization. Using a well known person to…

Cruelty to Animals (ASPCA) crafts its commercial to target animal lovers. In order to convince this target audience to donate to the ASPCA’s cause, their commercial unfairly plays with viewers’ emotions by using heroic word choice, displays depictions of animals, and utilizes a celebrity endorsement; however, its use of uncertified facts undermines the organization’s credibility. If used correctly, logos can aid in enhancing reliability. The ASPCA’s commercial attempts to accomplish this and…

“In the arms of the angel, fly away from here, from this dark, cold hotel room, and the endlessness that you fear. You are pulled from the wreckage, of your silent reverie. You're in the arms of the angel, may you find some comfort here” (Sarah McLachlan). Each day, hundreds of animals die from hunger and abuse. The ASCPA allows abused and neglected animals to have a voice. It is an organization that provides food, shelter, and care for the animals. Even animals deserve to have the necessities…

American Society for the Prevention of Cruelty to Animals, at least once. This commercial is full of emotions and most people, “Always change the channel because they can’t take it anymore,” (McLachlan). Most of the depressing aspects of this commercial is the pictures because the dogs and cats are all beaten up and suffering from something. As a matter of fact, they are trying to make the audience feel sympathetic so they can join the ASPCA. The ASPCA tries to encourage audience monetary…

Over the duration of this course, I had the pleasant opportunity to attend a local concert by the rap performer who undergoes the stage name “Joey Bada$$”. Saturday night, May 19th 2018 at 8:00PM marked the initial start of the concert. Joey performed at a local famous venue in Downtown Minneapolis known by the name of First Avenue. Other famous groups and solo artists to perform at First Avenue include Prince, Radiohead, Marilyn Manson, and many more. This concert was the 21st stop of 2018 in…

This image is a picture of a billboard. On the billboard is an ad from PETA (People for the Ethical Treatment of Animals), who is the largest animal rights organization in the world and focuses its attention on the safety animals. PETA is committed to the preventions of animals suffering in crowded, factory farms and slaughter houses. They have used this image with intention to trigger the emotions of parents. The image, on a billboard, contains a child on the left side of the ad who is no more…

Imagine someone sitting at home on their couch, watching TV when Sarah McLachlan pops up with a dog in her lap that looks healthy and happy. The commercial starts, the song “Angel” plays in the background, and words start to pour across the screen. “Every day in America thousands of animals suffer from cruelty and neglect… thousands were rescued last year, but for thousands of others help came too late…” through these words, the screen cuts to pictures of animals that have been rescued, animals…

The Asics advertisement depicts a women running with her dog. The ad uses several gimmicks and physiological tools to promote the product, the GEL-Nimbus 11. The advertisements arsenal includes: the use of color, the theme of escape, the illusion of action, and the invocation of guilt. With these commercial cutlasses Asics slices through the mind of the viewer and straight into the wallet of the consumer, thus creating an effective advertisement. Dog owning women are the targeted demographic…