Sarah McLachlan

become popular as a way of advertisement. In an SPCA commercial featuring Sarah McLachlan, the director uses ethos, pathos, and logos to get viewers to donate…

commercial that brought its audience to tears flooded TV screens in 2006. Everybody talked about the "sad dogs on TV" and sent in their money. It was a very successful advertisement and organization made a lot from it. In The ASPCA commercial, Sarah McLachlan appeals to the viewers' emotions to convince them to donate money. The American Society for the Prevention of Cruelty to Animals, commonly known as ASPCA, created a commercial approximately ten years ago to convince viewers to donate…

I chose to analyze is a BC SPCA animal cruelty awareness commercial. It features a variety of small clips of dirty, injured, and sick animals stuck in cages and crates. While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. This is the dialogue being used to pull our heartstrings; -------Say dialogue of the advertisement-------…

audience to do. The audience acknowledges McLachlan’s support, but she does not produce nearly as much encouragement for viewers to show support themselves. McLachlan, typically, is not a person that a viewer would recognize as inspiring enough to cause them to immediately pull out their wallets for a cause solely due to her sponsorship. Although McLachlan may be an influential feature to some, her sole support of the company is not what inspires an audience to donate to the cause. Her presence…

reason. This is most commonly known as animal abuse, and ever since the topic has come to light, there have been commercials made by organizations who want to combat animal cruelty. The creators of an animal cruelty advertisement, BC SPCA and Sarah Mclachlan effectively create an aura of pathos, through the display of clips involving dog/cats who have undergone abuse as well as by implementing music that elicits guilt and sad emotions. My purpose for choosing this commercial is that I wanted to…

In the advertisement there is a singer name Sarah McLachlan, the spokesperson of the ASPCA, holding and petting the dog while her song “Arms of an Angel” is playing in the background. Sarah McLachlan mentions about the facts about animal cruelty and the need for people adopting and donating money to the organization. McLachlan tells the audience to “be an angel” for an animal in need, meaning that people need to be compassionate. The…

an Angel” by the American Society for the Prevention of Cruelty to Animals begins with the well-known song “In the Arms of an Angel” by the artist Sarah McLachlan. Throughout the commercial, it shows a variety of different dogs and cats and different moods from those animals. The video also shows many disturbing facts about animal cruelty. Sarah McLachlan is then shown in a room with a dog asking the people for help against animal cruelty and donate a small…

very depressing way that makes the viewer more inclined to be empathetic towards the animals and creates an overwhelming feeling of anger towards the abusers. Another way that pathos is used in the advertisement is the song, Arms of an Angel by Sarah McLachlan creates a gloomy tone that puts an emphasis on the sad tone that the ASPCA is creating to draw people in. All in all, the pathos appeal is highly achieved through the pictures and the song which help brings emphasis to the emotions of the…

Marlena Houck Professor Christopher Schmersahl ENC 1101 9/18/14 Appreciating Art: Rough Draft “In the Arms of an Angel” by Sarah McLachlan is one of the most beautiful and moving songs that has ever been sung. It has proven to be a remarkable piece of art since its release in 1997 because of its enduring use in many different settings. It is delivered in an attention getting manner with simple melodic tones and little background music. Most importantly, it has touched the hearts of countless…

The guiding statement for what I do is trying to represent myself in all of my endeavors. In every piece of work I do, I try to show people the maximum ability of what I can do on a certain piece. I believe that in one’s work that they are represented, and I always would like to represent myself the truest. I want to show the world who I am in the effort I put from what I do. I believe that a lot of people want to take the easy path on things, not trying as hard on things that they deem do not…