Rhetorical Analysis On Cruelty On Animals

Animal Cruelty Video Analysis Television viewers are exposed to advertisements on a daily basis. Since TV viewers are inundated with so many ads, writers must capture the attention of their audience and convince them to listen to their advertisement. To make the commercial effective, the writers appeal to the audience by using rhetorical appeals. One such advertisement is presented by the ASPCA organization that focuses on rescuing abused animals. The goal of the video is to raise monetary contributions to help maintain shelter, medication, and care for these rescued animals. The authors were clever in choosing Sarah McLachlan, Grammy winner singer, as the spokesperson for their organization. Using a well known person to narrate the document, viewers tend to react to celebrities words than those of someone unknown. The introduction of the ad is the voice of McLachlan singing the song, “In the Arms of an Angel.” McLachlan is a animal lover herself, but more important is her fame offers credibility to the narration of this clip. While the song is softly being played, a picture of a crippled dog is shown whose hind quarters have been injured. The video uses emotional pathos as mistreated animals being cuddled by ASPCA employees shown wearing their official attire. These images illustrate the cruelty to which these …show more content…
McLachlan states thousands of animals are subjected to cruelty and neglect on a daily basis. She also tells stat 300,000 animals are rescued every year and every hour 3,000 animals are abused. She proceeds to ask for donations of 60 cents a day or $18.00 a month to help finance the organization in order to maintain their budget for operation. Reportedly, the commercial was a success raising 30 million dollars. The yearly budget for the project is 50 million dollars a year. Ethos is the appeal based on the character of the speaker and McLachlan’s popularity gives the commercial