Samantha Howard Corbin

It is an informative article that uses the CEO of Starbucks, Howard Schultz relaying a message that their sales are drastically dropping. Schultz admits in reeling in consumers by offering them over priced coffee with perks. The article gives analytical data about Starbucks’ stock dropping and the plan to not only…

Gardner (1983) suggests the existence of eight relatively autonomous, but interdependent, intelligences rather than just one single construct of intelligence. In Gardner's (1983) point of view, intelligence is a combination of different abilities; he defines intelligence as “the ability to solve problems or fashion products that are of consequence in a particular cultural setting or community” (Gardner 1993, p.15). Accordingly, he classified human intelligence into linguistic,…

BUSINESS TO CONSUMER (B2C) STRATEGY BY ICE MASTERS LIMITED The company I inherited has no name and I am naming it Ice Masters limited. The product is Super Ice LA. At the time, I took over the business, it was engaged in Business to Business (B2B) selling with food distributors, restaurants and supermarkets as the customers, who are also business entities. It is now time to expand the market share by selling the ice directly to final consumers. As a marketing manager, I must, together with my…

If there was one strategy or premise I can take away from the Starbucks business model, it is that they want to provide an experience for their customer and not just a commodity. As stated during Kurt Wisniewski’s presentation, “We are not in the coffee business serving people; we are in the people business serving coffee.” This shows how Starbucks is not just serving an everyday commodity to customers. They are interacting with them, using their names, and handcrafting their beverages.…

Case Summary: Over the years, Starbucks Inc. has risen to develop into the nation’s most popular coffee spot. The idea of Starbucks origins begins outside of the USA. Starbucks CEO and founder Howard Schultz, noticed during a trip to Italy that observed that coffee shops are very popular social leisure venues. He soon realized that Italians looked upon coffee shops as a social event. The Starbucks CEO made it his business to emulate that social event and bring that into the USA. This emulation…

Relevant Background Information Mr. Hughes Hughes is a Caucasian 22-year-old male. Mr. Hughes stated to have developed normally, and seemed to not show any delays. He had also mentioned to being the only child and was raised by both parents. Both of the parents were equally in his life before they had passed. However, Mr. Hughes has stated that his mother was notorious for letting him know that he is not necessarily safe because there is an abundance of germs and diseases out there. Mr. Hughes…

The author of Starbucks: More Than Just Coffee, Amanda Roadarmel, used many examples of ethos, pathos, and logos throughout her article. She used ethos to portray credibility and to obtain the trust of the audience. She shows her credibility through her knowledge on Starbucks. Pathos was used to connect with the audience through emotion and experience in order to get the audience to feel more passionately about the subject. The author connected with the audience through her descriptions on…

The coffee craze is the United States is growing rapidly and getting out of hand. Many people are paying for overpriced beverages made with suspicious ingredients. In Dave Barry’s newspaper column, “Decaf Poopacino”, he explains that “the specialty coffee craze has gone too far.” He supports his claim by using an anecdote from his own life along with informal comedic diction to relate to the reader and make is point more clear. His humorous tone allows him to entertain the reader and it allows…

sent a man into outer space. Although benefits are easily perceived from these new sources, new questions come up as to what are the full extent of technology’s effects and impacts on everyday life and the professional world. The critic and writer Howard Rheingold, who specializes…

Founded by Chip Wilson, Lululemon Athletica Inc (LULU) Inc is a yoga-inspired athletic apparel company established in 1998. Based out of Vancouver, Canada, the company manufactures apparel for yoga, running and other physical training purpose (Lululemon Athletica Inc, n.d). The company’s major productions are performance shirts, yoga pants, yoga mats and shorts. With 354 stores globally, LULU is one of the top apparel stores competing alongside its competitors who includes Athleta, Nike and…