Founded by Chip Wilson, Lululemon Athletica Inc (LULU) Inc is a yoga-inspired athletic apparel company established in 1998. Based out of Vancouver, Canada, the company manufactures apparel for yoga, running and other physical training purpose (Lululemon Athletica Inc, n.d). The company’s major productions are performance shirts, yoga pants, yoga mats and shorts. With 354 stores globally, LULU is one of the top apparel stores competing alongside its competitors who includes Athleta, Nike and Under Armour (Statista, n.d). The company markets its brand under Lululemon and ivivva brand. Focused more on athletic women and female youth, the company generates its revenue outlets, showrooms, warehouse and wholesale sales. Not only does the company operate through physical location, but, the company has its e-commerce Websites, www.lululemoncom and www.ivivva.com (Lululemon Athletica Inc, n.d)
With its retail shops located in primarily in malls and lifestyle centers, Lulu’s net revenue for the fourth quarter that ended on January 31, 2016 increased seventeen percent i.e &704.3 million from …show more content…
84). Lululemons core competencies are in its clothes quality and design along with loyal consumer base. The materials used by the company to produce the clothing line are top notch meeting and satisfying the demand of its customers. As Lulu relies heavily on its consumer’s feedback and makes changes accordingly, they have managed to keep a loyal customer base. Lululemon’s capability to retain employees is one of their biggest core competencies. Capabilities to retain employees save time and money, leaving the company with loyal and experienced employees. With their competitive pay and work culture Lululemon not only has retained its valuable employee, but has acquired a pool of talented resources which proves their stability in the
With its retail shops located in primarily in malls and lifestyle centers, Lulu’s net revenue for the fourth quarter that ended on January 31, 2016 increased seventeen percent i.e &704.3 million from …show more content…
84). Lululemons core competencies are in its clothes quality and design along with loyal consumer base. The materials used by the company to produce the clothing line are top notch meeting and satisfying the demand of its customers. As Lulu relies heavily on its consumer’s feedback and makes changes accordingly, they have managed to keep a loyal customer base. Lululemon’s capability to retain employees is one of their biggest core competencies. Capabilities to retain employees save time and money, leaving the company with loyal and experienced employees. With their competitive pay and work culture Lululemon not only has retained its valuable employee, but has acquired a pool of talented resources which proves their stability in the