Topic: “Starbucks”
Thesis Statement: The once popular trend of Starbucks, has caused Starbucks to reevaluate their brand to compensate for consumer’s frugality Annotated Bibliography
Bolton, Dan. "Convenience challenge." Specialty Coffee Retailer, Feb. 2009, p. 4.Generalonefile https://go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=tel_a_nsti&v=2.1&id=GALE%7CA195011564&it=r. Accessed 20 Apr. 2017.
This is an informational article written by Dan Bolton, explaining why Starbucks stores are closing due to lowering number of sales. When Starbucks first became a trend, the majority of smaller coffee shops went out business. Now due to the economy, statistics show Starbucks stores are now the ones that are closing. Consumer surveys show the recent …show more content…
It is an informative article that uses the CEO of Starbucks, Howard Schultz relaying a message that their sales are drastically dropping. Schultz admits in reeling in consumers by offering them over priced coffee with perks. The article gives analytical data about Starbucks’ stock dropping and the plan to not only sale lavish coffee but expensive home goods in an effort to save dropping sales. It gives the history of where and how Starbucks became popular, as well as giving company net worth data. This article is reliable and is trustworthy. The authors could not get comments from Starbucks after their unsuccessful attempt to boost sales. This article is dominated by factually opinionated arguments. This is a helpful source in showing the views of Starbucks, and how the company admits to using tactics of extra perks to purchase their overly priced …show more content…
It has statistics and reliable survey information on the declining purchases of consumers. The article shows how consumers are now thinking of Starbucks as an indulgence that should not happen often. Economically, consumers finally realize it is a bit pricey and they need to save money. This article brings an important point, if consumers trade Starbucks for a less expensive brand, then it would cause more net worth for the even smaller brands. The article emphasize about the strategy of the cheaper companies not being as less expensive as the consumer may think, but the value of their products persuade the consumer in buying their coffee. This article is from a reliable source and leaves room for debate of Starbucks being an overpriced coffee. This article can be used to demonstrate the statistical decline in sales at Starbucks and the reasons consumers choose to cut back on buying fancy
Thesis Statement: The once popular trend of Starbucks, has caused Starbucks to reevaluate their brand to compensate for consumer’s frugality Annotated Bibliography
Bolton, Dan. "Convenience challenge." Specialty Coffee Retailer, Feb. 2009, p. 4.Generalonefile https://go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=tel_a_nsti&v=2.1&id=GALE%7CA195011564&it=r. Accessed 20 Apr. 2017.
This is an informational article written by Dan Bolton, explaining why Starbucks stores are closing due to lowering number of sales. When Starbucks first became a trend, the majority of smaller coffee shops went out business. Now due to the economy, statistics show Starbucks stores are now the ones that are closing. Consumer surveys show the recent …show more content…
It is an informative article that uses the CEO of Starbucks, Howard Schultz relaying a message that their sales are drastically dropping. Schultz admits in reeling in consumers by offering them over priced coffee with perks. The article gives analytical data about Starbucks’ stock dropping and the plan to not only sale lavish coffee but expensive home goods in an effort to save dropping sales. It gives the history of where and how Starbucks became popular, as well as giving company net worth data. This article is reliable and is trustworthy. The authors could not get comments from Starbucks after their unsuccessful attempt to boost sales. This article is dominated by factually opinionated arguments. This is a helpful source in showing the views of Starbucks, and how the company admits to using tactics of extra perks to purchase their overly priced …show more content…
It has statistics and reliable survey information on the declining purchases of consumers. The article shows how consumers are now thinking of Starbucks as an indulgence that should not happen often. Economically, consumers finally realize it is a bit pricey and they need to save money. This article brings an important point, if consumers trade Starbucks for a less expensive brand, then it would cause more net worth for the even smaller brands. The article emphasize about the strategy of the cheaper companies not being as less expensive as the consumer may think, but the value of their products persuade the consumer in buying their coffee. This article is from a reliable source and leaves room for debate of Starbucks being an overpriced coffee. This article can be used to demonstrate the statistical decline in sales at Starbucks and the reasons consumers choose to cut back on buying fancy