Plank

in 1996 by Kevin Plank from the basement of his grandmother’s house in Washington, D.C. In 1995, Plank, a college football player, had noticed that the T-shirts that he and his teammates wore underneath their pads were always drenched with sweat after games and practices. Plank thought “there has to be something better,” and started designing a new athletic T-shirt that would stay light during exercise, even at the hottest temperatures. After some feedback and redesigning, Plank had a T-shirt…

Please accept my most sincere condolences for the loss of your mother. SSG Stephanie W. Plank volunteered to serve her country as an American Soldier, and who was well regarded by all that she worked with. This terrible tragedy has taken a fine Soldier from her Family and friends. My thoughts cannot describe to you just how sorry I am about this tragic loss and how much Stephanie’s death has and will continue to have a lasting impact on those with whom she served with. As you are already aware…

Under Armour or UA as it is often called, is recognized as an excellent example of an organization which has been able to successfully build its brand image in today’s uncertain markets. As a US company which started as a basement business, Kevin Plank, the founder of UA was able to apply innovative marketing tools and tactics to build a solid revenue base in the sports clothing/athletic goods industry. Under Armour is a good case study of the effectiveness of the four P's of marketing: place,…

Under Armour’s new commercial is inspirational. The commercial begins with Phelps swimming, and then continues to combine his workouts inside and outside of the pool. These images personally bring me back to my last track meet, where I pushed myself as hard as I could because I would never have another moment similar. The video creates a sense of give it your all because you never know when your ability to pursue your passion will come to an end. To add to it, it tells you to push yourself even…

The following paper analyzes Under Armour; a footwear, apparel and accessories firm launched in 1996. Having witnessed an impressive growth recorded since 2005, the company has grown to rival some of the biggest names in the industry including Nike. This has been largely in part to different financial management strategies, which have focused on aggressive growth plans and accelerated revenue income plans. The paper takes a look at the company’s short and long term financial management plan,…

Kevin Plank, founder of Under Armour (UA), had a dilemma of profusely sweeting during practice and being weighed down by his clothing. Since Plank was a walk-on football player for the University of Maryland football team avoiding physical activity would not solve his problem. Thus, commence Plank search for a material that did not weigh him down due to accumulated sweat. He found a fabric, which is usually used in women’s lingerie, that its “inner wear wicked away sweat thus keeping the…

(@03279390), Sumant Kumar (03278679), Kushal Babu Reddy (@03278645) Scaffold Plank incident Bob Hopkins is an employee of White Lumber Company. The payment term were not specifically amounted to Bob. There was no exact salary value settled up as a salesperson, rather he would get incentive based compensation. Bob’s partner Stan enquired whether there is any customer to sign the purchase agreement for the 16 feet long scaffold plank. The problem arises when Bob sees his name written in the sales…

The specific industry I’ve selected is the retail industry, The Under Armour company. UA was founded in 1996 by Kevin Plank, he started with a plan to make a superior T shirt that provided compression and wicked perspiration off your skin. In today’s market, Under Armour is in competition directly against Nike and Adidas offering many of the same products, from footwear to sports gear. Even though Nike and Adidas have more resources at their disposal from being established longer, UA continues…

Under Armour is a developer, marketer, and distributor of branded performance apparel, footwear, and accessories. They use moisture-wicking fabrics to provide products for any climate and for any level of athlete that is an alternative to traditional products. The former, along with growing consumer awareness on the benefits of an active lifestyle and the growing interest in performance products is a part of what they believe has and will continue to enable them to do well in a very competitive…

• What strategy or strategies did Under Armour use to separate itself from its competition? o The brand positioned themselves to adopt top of the line quality when it came to their apparel that was breathable, wicking material to replace cotton shirts. Second, the brand saw the need to position themselves within the female apparel marketing utilizing a nonconventional sport, ballet. The particular activity utilizes compression and many similar materials that are used in football, soccer, and…