The following paper analyzes Under Armour; a footwear, apparel and accessories firm launched in 1996. Having witnessed an impressive growth recorded since 2005, the company has grown to rival some of the biggest names in the industry including Nike. This has been largely in part to different financial management strategies, which have focused on aggressive growth plans and accelerated revenue income plans. The paper takes a look at the company’s short and long term financial management plan, together with its international corporate financial strategy and its risk management plan analyzing different strength areas and areas where the company still needs to focus on to improve its key financials.
Introduction
Under Armour Inc., incorporated …show more content…
The company has recorded 21 consecutive quarters of over 20% growth rates, making it only one of two companies in the current S&P 500 list to manage that accomplishment. Since 2005, the company's share prices have increase dramatically with the only dips noted being due to 2:1 stock splits in 2012, 2014 and 2016 that affected the overall stock levels in the market (Under Armour, 2017). This represents a 508% difference between it and its main competitor Nike making it one of the main forces in its industry (Vajen, 2015, pp. …show more content…
In 2014, Under Armour recorded revenues 3.1 billion dollars with an aim to get to 7.5 billion dollars by 2018 representing a 142% growth rate in 4 years and an annual 25% compounded growth rate (Symington, 2015). In the long term, the company plans to consistently record billion dollar figure revenues with stable growth margins that would have it rival some of the biggest giants in the industry including Nike. This plan focuses on strong current investment into manufacturing and new technologies, which would allow it to realize maximum profits in the long term despite recording high expenditures in the short
Introduction
Under Armour Inc., incorporated …show more content…
The company has recorded 21 consecutive quarters of over 20% growth rates, making it only one of two companies in the current S&P 500 list to manage that accomplishment. Since 2005, the company's share prices have increase dramatically with the only dips noted being due to 2:1 stock splits in 2012, 2014 and 2016 that affected the overall stock levels in the market (Under Armour, 2017). This represents a 508% difference between it and its main competitor Nike making it one of the main forces in its industry (Vajen, 2015, pp. …show more content…
In 2014, Under Armour recorded revenues 3.1 billion dollars with an aim to get to 7.5 billion dollars by 2018 representing a 142% growth rate in 4 years and an annual 25% compounded growth rate (Symington, 2015). In the long term, the company plans to consistently record billion dollar figure revenues with stable growth margins that would have it rival some of the biggest giants in the industry including Nike. This plan focuses on strong current investment into manufacturing and new technologies, which would allow it to realize maximum profits in the long term despite recording high expenditures in the short