Microsoft

1. Introduction The following assignment is to carry out a comparative analysis between Apple and Microsoft. Both the firms operate in the electronic based industry. They are multinational corporations and possess a strong foot hold in the markets where they operate. The current assignment aims in understanding the various product management tactics, distribution management system and pricing strategies implemented by Apple and Microsoft for enabling a strong presence in the market. 2. History and Background of Companies Apple Inc: Apple is a multinational corporation involved in creating high end consumer electronic products, software’s, commercial servers and is also involved in distributing media content. The main products of Apple are…

You grow up learning how to use microsoft. In 1970 at work they had to rely on typewriters. Bill Gates and Paul Allen see that personal computing is a path to the future. I believe in this 100% because anything we do today and in the near future will have something to do with a computer. Like most start-ups, microsoft begins small, but like most programs it has a huge vision. Microsoft is on every computer software in over 90% of homes. Just like apple microsoft has been changing and will…

During the peak of the Information Age, Bill Gates created an operating system that enabled computers to be used by the general consumer. Before Windows 3.0 was released, a huge portion of the general population was unable to use a computer. Not only did this open up many possibilities for consumers, but Gates ended up selling 4 million copies of Windows 3.0. His business, Microsoft, had only snowballed from there. Microsoft eventually went on to create Windows 95, and their sales numbers kept…

Microsoft Background Bill Gates and Paul Allen founded Microsoft in April of 1975. According to the company’s NAICS code, the corporation primarily participates in the production and distribution of computer related software. Their revenue stream for 1975 was approximately 16,000 and they had a total of three employees. Bill Gates served as the CEO for Microsoft until 2000 and is one of the wealthiest people in the world. He is well known for his philanthropy. Microsoft Corporation has…

United States filed a civil complaint against Microsoft for alleged anticompetitive conduct in violation of the Sherman Antitrust Act sections 1 and 2. Additionally, a group of state plaintiffs filed a separate civil complaint alleging similar violations of federal law and equivalent provisions of various state laws (UNITED STATES OF AMERICA VS. MICROSOFT CORPORATION, 1998). The plaintiffs claimed the Microsoft abused monopoly power on Intel-based personal computers in its handling pf operating…

technology helped him found and shape Microsoft, developing the company into a worldwide phenomenon that overcame legal obstacles: and with the urge of others, Gates’…

Environment Microsoft has many opportunities and threats in the external environments that they need to keep abreast of. As competition continues to expand product and service lines, Microsoft will need to keep abreast of any these changes. By continually monitoring external competition as well as looking for opportunities for product and service improvement, Microsoft can continue to remain a leader in the information technology field. A threat in the external environment for Microsoft…

One of the most versatile and efficient email services today is Microsoft Outlook. It has a variety of options that allow people to streamline their daily emails and organize their appointments, meetings, tasks, and activities at the touch of their finger. In reviewing and and researching the tips and tricks of Outlook, the three coolest or my top three list includes the clean-up function for unwanted emails, creation and sharing of calendars for a group of people, and sticky notes and keyboard…

Microsoft, multinational technology company founded by Paul Allen and Bill Gates on April 4, 1975, changed the way people work, play, and communicate. By constantly developing and marketing computer software, hardware devices, consumer electronics and personal computers and services, Microsoft strives to deliver new opportunities, greater convenience, and enhanced value to people 's lives. This all started with the founders’ goal of “a computer on every desk and in every home.” Although…

Throughout the past, many companies rely on advertisements to push their product into the market of consumers. Everyone on this earth is a unique human being, so there are different ways to successfully grab that person’s attention. Two major computer companies, Apple and Microsoft, have been battling to maintain loyal customers to continue to use their computers and operating software. Apple targets the business aspect of computers towards their consumer, while Microsoft tries to promote a more…