Opportunities And Threats Of Microsoft

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Opportunities and Threats of the External Environment

Microsoft has many opportunities and threats in the external environments that they need to keep abreast of. As competition continues to expand product and service lines, Microsoft will need to keep abreast of any these changes. By continually monitoring external competition as well as looking for opportunities for product and service improvement, Microsoft can continue to remain a leader in the information technology field.
A threat in the external environment for Microsoft comes in the form of competition from both small and large companies who provide services and products that compete with Microsoft. As example of a type of threat Microsoft currently faces is with its recently launched cloud-based Office Suite program, which annually costs $100. Vastly different is Google Docs, which was launched as cloud-based in 2006, and remains to be free, with payment made through the sale of web ads. Google’s suite is being used by more startup companies, larger new companies, and startup companies (Covert, 2013).
While every company has threats, every company also has opportunities. Microsoft’s research and development department will continue to look for new products and services they can provide. They will also look for
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Microsoft employs talented individuals from diverse backgrounds. The company invites candidates to do what they love and come as they are. They want their passion to make an impact on the world, the community, and their careers. Microsoft is always on the lookout for the best talent for their company. In order to a recruit a diverse group of individuals of top talent, Microsoft has an executive recruiting team focusing on looking for candidates with diverse talent. In addition, they encourage and recognize women in the technical field, encourage the studying of computer science at universities for women and minorities, and look for the brightest and the best

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