Throughout the past, many companies rely on advertisements to push their product into the market of consumers. Everyone on this earth is a unique human being, so there are different ways to successfully grab that person’s attention. Two major computer companies, Apple and
Microsoft, have been battling to maintain loyal customers to continue to use their computers and operating software. Apple targets the business aspect of computers towards their consumer, while Microsoft tries to promote a more family-friendly computer towards their audience. Apple advertises their computers more professionally and effectively compared to Microsoft who relies on a more flamboyant and animated approach towards their audience.
In attempt to market and sell their …show more content…
They have a child in the advertisement to show that the whole family can use the computer, so they are targeting middle-aged people and families to use their computer.
Therefore, Apple and Windows are advertising towards similar but somewhat different crowds.
There are a few problems, such as fallacies, in the advertisements that many readers could easily overlooking while reading the ad.
Both Apple’s and Windows’ advertisements present fallacies to their audience. Fallacies tend to be overlooked in many common advertisements. The Apple advertisement states, “One person, one vote”, and then later says, “One person, one computer” (Apple). Personal computers and casted votes are not similar at all. Apple is comparing two different things that are not related in any sort of way, which is an either/or fallacy. A fallacy like this can confuse the audience and create doubt towards Apple. The use of those statements is very ineffective.
Windows plays their audience a different way by using a hasty generalization fallacy. There are endless amounts of outrageous photos placed irrationally over the advertisement. For example, there is a huge double helix representing DNA emerging out of a child with a …show more content…
They will feel the need to purchase Microsoft Windows XP, so their child will become brilliant like the one pictured in the advertisement. Apple and Microsoft use the strategy of emotion on their audience effectively, but since they are targeting different audiences, they use it in different ways. Some consumers do not fall for emotions though. Sometimes these companies take the reliable approach on consumers that are not lured in by emotion.
Apple approaches their audience in a more authoritative way. In 1984, Apple purchased the entire advertisement section in the Newsweek a week after the elections. A regular reader of the Newsweek is used to seeing numerous advertisements from various companies throughout the thirty-nine page section. When a reader observes that Apple has bought the whole section, it shows how much power Apple contains. At that time, nobody has dominated advertising to that extent in the Newsweek. This strategy can really show the reader that Apple is a credible computer company, and the consumer will trust Apple computers. In the Windows XP ad, they display the word “Cu∙ri∙ous” (Windows). Microsoft is trying to show their audience how intellectual their company is. By displaying the main word in the advertisement as it appears in
Microsoft, have been battling to maintain loyal customers to continue to use their computers and operating software. Apple targets the business aspect of computers towards their consumer, while Microsoft tries to promote a more family-friendly computer towards their audience. Apple advertises their computers more professionally and effectively compared to Microsoft who relies on a more flamboyant and animated approach towards their audience.
In attempt to market and sell their …show more content…
They have a child in the advertisement to show that the whole family can use the computer, so they are targeting middle-aged people and families to use their computer.
Therefore, Apple and Windows are advertising towards similar but somewhat different crowds.
There are a few problems, such as fallacies, in the advertisements that many readers could easily overlooking while reading the ad.
Both Apple’s and Windows’ advertisements present fallacies to their audience. Fallacies tend to be overlooked in many common advertisements. The Apple advertisement states, “One person, one vote”, and then later says, “One person, one computer” (Apple). Personal computers and casted votes are not similar at all. Apple is comparing two different things that are not related in any sort of way, which is an either/or fallacy. A fallacy like this can confuse the audience and create doubt towards Apple. The use of those statements is very ineffective.
Windows plays their audience a different way by using a hasty generalization fallacy. There are endless amounts of outrageous photos placed irrationally over the advertisement. For example, there is a huge double helix representing DNA emerging out of a child with a …show more content…
They will feel the need to purchase Microsoft Windows XP, so their child will become brilliant like the one pictured in the advertisement. Apple and Microsoft use the strategy of emotion on their audience effectively, but since they are targeting different audiences, they use it in different ways. Some consumers do not fall for emotions though. Sometimes these companies take the reliable approach on consumers that are not lured in by emotion.
Apple approaches their audience in a more authoritative way. In 1984, Apple purchased the entire advertisement section in the Newsweek a week after the elections. A regular reader of the Newsweek is used to seeing numerous advertisements from various companies throughout the thirty-nine page section. When a reader observes that Apple has bought the whole section, it shows how much power Apple contains. At that time, nobody has dominated advertising to that extent in the Newsweek. This strategy can really show the reader that Apple is a credible computer company, and the consumer will trust Apple computers. In the Windows XP ad, they display the word “Cu∙ri∙ous” (Windows). Microsoft is trying to show their audience how intellectual their company is. By displaying the main word in the advertisement as it appears in