Jollibee

1. Jollibee had always been a customer favorite from the start. The Tans’ hamburgers, a home-style Philippine recipe was one of the favorites on customers list because of its spicy taste. Jollibee had been doing great for themselves from the year 1992 all the way through 1996, looking at the financial statements Jollibee was consecutively increasing in total sales, total stores at end of each year, company owned stores, and franchises, as shown in Exhibit 1. When McDonald’s entered the Philippines market, it was then when Jollibee first encountered a real competitor. Even though Jollibee had at that time eleven stores, McDonald’s had more money and highly developed operating systems and they spent a large amount of money on advertising. Within just two years…

CHAPTER I INTRODUCTION In the past years Jollibee has become a part of the Philippine culture and intensively affects Filipinos in terms of the fastfood industry. Honestly, most of filipino children first think of Jollibee everytime they go to mass on Sundays. In when the said fastfood chain’s television commercial plays it results to filipino families mostly the young ones sings its jingles and shout its tagline. But in 2017, Jollibee released its new television advertisement which gone…

Jollibee One of the strengths of Jollibee is their product that is local styled food catered to the Filipino’s preferences. They are constantly adding its product range on top of their popular favorites menu in order to allow its local customers to experience the traditional Filipino way of having local flavored taste in a comfortable eating. Another strength of Jollibee is their location. They instill in the minds of their consumers a place where they could enjoy eating fast foods and they…

reasons. Firstly, China is potentially the largest market in the world with population of 1.4billion according to (Worldometers.info, 2015). Because of its population, it enables Jollibee to identify and invite potential new customers that would never have been able to visit your operations in the Philippines or other country. By having an actual branch in China enables to make inroads with new customers that Jollibee would not have been able to realize. Furthermore with China’s currency, the…

They also consider the price set in market as well as the possible reaction from its competitors. They were able to organized to capture value because it can be clearly seen that it is customer based. Promotions: They advertise through television, radio, online, magazines and newspapers. Other promotions are that they also offer discounted coupons and they also franchise their product to promote. They capture the value by using famous campaigns like their taglines and it also provides a good…

Being a Virtual Assistant is a new thing for me, and for me, I am a Rockstar VA because I am able to work from the comfort of our home. No need to prepare my lunch, no need to prepare my formal attire (which will get dirty and sweaty very fast if I go out) and last but definitely not the least, i don’t have to commute to work.Commuting would involve many steps and it can be very tiring and it can also be dangerous. That are just some of the Physical aspects that makes a VA awesome. For the…

variety and product quality in a highly fragmented global restaurant industry” (McDONALD’S CORPORATION, 2017). This statement implies that McDonalds is a company with a global company structure and we can confirm this because the corporate headquarters is located at One McDonald’s Plaza, Oak Brook, Illinois in The United States of America but they operate in many countries throughout the world. In the fast-food market, domestically, there are several direct competitors. Burger King, Sonic,…

The first one is competitors of Lotteria such as KFC, Jollibee, Burger King. The number of fast-food stores are escalating dramatically, Lotteria have to discover more and more strategies to adopt and overcome this dynamic and highly competitive market. For example, Lotteria was set up later than other fast-food brands, so choosing the key product or speciality food is extremely important. Burgers of Lotteria need to compete with Burger King which is dominant this kind of food. Innovation is the…

healthy from unhealthy, since the time that the child was born. If the parents molded the child with a solid foundation that child will always have good judgment skills and will make the right decisions. The first education is always given by the parents. As the child’s caregiver or guardians, parents must be held responsible and accountable to the child. It is therefore the responsibility of the parents to guide the child into a healthy eating habit, balanced diet and to ensure that the…

Of these big industry, burger and chicken inclined fast food stores are the leaders. KRA’s of the Industry (from the external analysis) • Number of Branches • Brand Awareness • Customer Loyalty • Market Share Every fast food is considered a big player if it has a lot of branch. This could be seen with McDonald’s, Jollibee, and KFC. These three brands are already established in the minds of consumer, hence start-ups are the ones working for brand awareness. After being established or…