InterContinental Hotels Group

DAY 1 The first day can be described with the following words: long, boring, interesting, dangerous and wet. We departed from Marosvasarhely at around 9 AM with a bus; I must say that this was my longest trip since my accident. It was so LONG that I dozed off several times during the trip. Luckily we made a few stops to pick up several other passengers too which made the trip less BORING. Of course, we also had many awesome sightseeings but still, just sitting for over 4 hours doing…

The demand of cruise vacations is at its peak with over 14 million vacationers opting for cruises each year. Experts also say that number will continue to rise if the amenities and experiences offered by cruise lines remain the same or become better. A cruise offers you a totally new experience, with a setting to relax, stops at multiple destinations, an option to try a variety of activities and enjoy world-class entertainment and fun adventures. In short, a cruise tour has everything that you…

The world tourism is growing rapidly in the past few years. This boom in tourism industry has increased economic benefit and given surge to millions of new jobs in many countries across the world including Thailand. For example, there are more hotels in many parts of Thailand, which this could provide million of jobs for local people within the country. Also, local people will be able to develop their language and tourism services skills in the real life. Therefore, the focus of this essay is…

I have several friends who grew up in small towns and moved to big cities in early adulthood. In many cases, these friends inevitably ended up relocating back to their small towns, or at least spoke yearningly of the good lives they enjoyed there. Acknowledging that there are obvious benefits to living in a large city, my friends’ reasons for preferring small town living to big city life echo my own. Considering things like the social aspects, environment and lifestyle available in small towns,…

Tourism is a major part of the economic and social parts of Fiordland. In Fiordland tourism creates 1760 jobs for residents in Fiordland. One of the biggest economic contributors to Fiordland is the Fiordland national park which had 441,200 visitors in 2008. This would have had a positive economic consequence on Fiordland as this would have generated a lot of money for the town and enabled the town to keep going as well as producing jobs for residents in Fiordland. The total economic…

Encyclopedia (1979), a tourism organisation is a commercial or non-commercial establishment, such as a company, bureau, or agency, which organizes and conducts tourist trips. In other words, it is governmental association, union, or other organized group that promotes both domestic and international tourism. The tourism organizations consist of international, national, and regional organizations that help develop and manage tourism. They may be into education and training, marketing,…

Centuries ago, when French aristocracy made their visits to Versailles, they packed up their stagecoaches and made the journey. Nowadays, travel is much quicker but that means it is infinitely more complicated. I woke at 5am in order to catch the bus that served as the first leg of my journey. Unfortunately, due to sleepiness and poor direction, I missed it. Instead, I opted to take a slightly longer option that would only set me an hour off of my planned arrival time. All was going well until…

companies to step out of their basic business models increases (McWilliams & Siegel, 2001), hotel companies face new challenges (Waddock & Graves, 1997). Especially in service oriented sectors such as the hotel industry customers increasingly expect hotel companies and hotels to take on their social and environmental responsibilities to contribute to a better world (Benavides-Velasco et al., 2014). However, hotels ulterior aim is to be profitable. Therefore, corporate social responsibility can…

PROMOTION Promotion is a very important factor in tourism.it is a very difficult process to create awareness to a large group of customers.the tourism firm accept all the responsibilities in sensing the tourist. The dealers use a variety of promotion techniques to succeed in bbosting up the number of customers. Promotion helps in increasing the period of stay, repeated visit by giving new tourist products which attracts the customers of same country as well as other country. .. The various…

CHAPTER -3 Theoretical Background of the study MARKETING STRATEGY Thomas Cook Group plc. Is busy in travel and tourism business. It gives services through over 4000 travel agencies and it has more than 280,000 employee’s resources. It functions a fleet of 96 owned/leased planes. It serves over 18 million travelers annually year through allowing them to attain over 2500 destinations. to maintain such brand equity effective marketing…