Gordon Biersch Brewing Company

The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife Kim Jordan. (Ferrell & Hartline, 2011) They started brewing craft beer in their basement and sharing with friends in their Colorado home. The company quickly grew and moved into a custom building in 1995. (Ferrell & Hartline, 2011) In the early days, the company’s main method of marketing was word of mouth from happy or satisfied customers. (Ferrell & Hartline, 2011) The company as of December 2013 had 456…

Growth means change. With growth comes uncertainties and fears. Companies like New Belgium welcome growth and change. Other company’s like Blockbuster have become extinct because of the lack of change and growth. New Belguim is one of the eight craft breweries in the United States who continues to grow and increase revenue (Reid & Gatrell, 2015). New Belgium can maintain its strategic focus as the company continues to grow by providing an executive summary to all employees. Small or large…

values of the New Belgium Brewing Company include quality, responsibility, and the concern for society. This company is committed to producing world class beers while minimizing resource consumption, maximizing energy efficiency and focusing on recycling. New Belgium Brewing maximizes their sustainability through their conservation of water, efficient company installations, recycling of production materials, and their many uses of philanthropy. New Belgium Brewing Company is highly valued by…

Brewing Social Responsibility Corporate social responsibility is essential to all corporations and how they are viewed by the public. Along with corporate social responsibility, sustainability is also very important to a corporation’s success. New Belgium Brewing has taken sustainability and corporate social responsibility into consideration in their everyday business practices. The corporate culture of New Belgium Brewing will be detailed explaining how they handle environmental issues that…

It was this model that earned the B Corps Certification. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. On the B Corp Website, the company’s information is available to the public. The list ranges from the non-use of…

New Belgium Brewing Company strives to be environmentally friendly. NBB wants to make sure the earth continues to be vibrant for years to come. Minimizing the resources used, promoting recycling within the office, and giving away bike to encourage the team to ride instead of drive is just a few of the strides the company has taken to go green. “ At New Belgium, we believe in using every tool at our disposal to create the vibrant future we envision for the earth and her inhabitants. In addition…

Introduction New Belgium Brewing Company is an award winning brewery that is known for its craft beers and environmentally friendly facilities. NBB has taken brewing to a new level by implementing high quality assurance in operations management, growth through employee stock ownership, and sustainability in environmental responsibility. Operations Management New Belgium started from modest beginnings. The company was started by Jeff Lebesch and his wife Kim Jordan in the basement of their house…

First, in order to acquaint New Belgium products into new markets, the company should employ a specialized sales team that will go into local bars and pubs and buy New Belgium products for locals. This will begin the grassroots campaign which New Belgium has thrived upon throughout their history. In order to keep the company culture in the new eastern brewery, the co-founders Jeff and Kim Lebesch should be sent to head the new branch. Because the culture and values are already entrenched in the…

The initial and pivotal process in ensuring that New Belgium Brewing (NBB) Company’s branding and messaging stays perpetual is assuring that the new location fits to their core focus. During the planning phase, NBB created a listing of 33 criteria that each of the locations must meet and in addition, involved employees from all areas of the company to ensure a proper fit. This process of including the employees from all areas, was critical to the success of the new expansion because without the…

to its customer base. In order for New Belgium Brewing Company to be able to expand this focus to other areas within the company, they must first have the drive and commitment to reaching potential customers in different areas of the country. This company appears to have demonstrated a great deal of drive and commitment as evidenced by its apparent success and current certification as a B corporation (Dahl, 2016). Secondly, New Belgium Brewing Company would need to develop and implement a good…