Gordon Biersch Brewing Company

came up with the idea of Clif Bar. After his bike ride, Gary returned home to create a new energy bar superior to the others. After six months baking with his mother, the very first Clif Bar was born. Within a year of finessing the recipe, Gary created the company and named it after his father, Clifford. By 1992, Clif Bar & Company was officially started and committed to growing (“The Journey of CLIF Bar & Company”, 2018). Appealing to adventure and outdoor enthusiasts, especially climbers and cyclers, the company grew in popularity. With humble and ambitious beginnings, the company was sure to have great success. Quick Growth and Family-Run With growing customer approval and growing sales, Clif grew to become on of the leading competitors in the health and protein bar market. In 2000, Clif Bar & Company received a $120-million offer to sell the company. Although this was an enticing offer, Gary had bigger and brighter plans for the company. His aspirations from the beginning were to keep Clif a family-owned company. Instead of turning their company over to a company solely seeking profit, Clif decided to build a “different kind of business--one that could be a catalyst for positive change” (“The Journey of CLIF Bar & Company”, 2018).…

Adolph Coors set up a brewery company in Colorado in 1873. (Coorslight.com) One of the beers that they produced was Coors Light. “Although, with the declining market in the brewing companies Coors light was able to continue to increase its sales and was able to see revenues climbing by 4.3 percent in the past year to $2.2 billion.” (Lamb, Hair, & McDaniel, 2014) It is interesting to see that Coors Light has not changed any of the manufacturing process or the product itself, but was able…

Miranda Dykes MGMT 4513 Case Study Coors Brewing Company Overall performance is closely linked to a company’s operations and how they meet objectives to obtain certain outcomes. The story of Coors’ performance is told in Exhibits 9-10 in the Strategic Management textbook; despite increased capacity, operating income as percent of sales declined by 11% in 1985. Even more telling would be the changes in pure operating income across the industry. In those eight years Coors declined by 14.7%, while…

Within the craft beer industry, trademarks associated with a brewery, a brewery’s taproom, or a beer produced by the brewery indicate a source of the beer or service, which allow beer consumers to associate each brewery with a quality of their beer or service based on past experiences. Thus, trademarks serve to increase the quality of breweries’ beer and services as they strive to maintain a favorable reputation among consumers, and to reduce search and transaction costs for the consumers when…

practice and training (4). If coaches put this much pressure and take this much time out of there week how are they expected to have the time to have jobs to earn the money to go to college. Also how are they supposed to afford gas for their cars if they can't get rides from coaches players or friends. College do not give athletes the time to have a job during the season of their sport. Student athletes should be paid because they bring so much money through advertising and sales. Companies…

Mountain Man Brewing Company has had huge success in the Eastern Central United States due to their well-beloved Lager, but just recently, have noticed a decline in sales revenue this past year. With the realization of this trend comes with another: light beer sales have grown in the U.S at an annually compounded rate of four percent. In this analysis of Mountain Man Light, I will touch base on a few revenue projections, finishing with a breakeven analysis to hopefully point this product line in…

Cervus need to take actions according to following steps in order to realize their strategic goals and achieve sustainable development in the future. 1. Discuss the acquisition initiative with OEM partners ( 1st Quarter 2013) 1.1 Drake need to clearly state strategic priorities and expansion plan of Cervus equipment in both agricultural and commercial construction equipment business 1.2 Try to dismiss OEM partners’ concerns on strategic threat of Cervus equipment and premium perspective from…

this tagline to be too negative in tone and meaning and undermined their quality (Ferrell & Hartline, 2014). The use of the word folly was essentially a word that won over its use despite the negative connotation that many stated it gave off. I guess many felt the use of the word would tarnish their brand and image that they have held for so long by utilizing such a negative word for marketing and advertising their product. I believe many would see that the use of the word folly goes against…

Executive Summary New Belgium Brewing Company (NBB), established in 1991 in the state of Colorado, was the brainchild of founders Jeff Lebesch and Kim Jordan. Following Jeff’s biking tour of the Belgian countryside, he and Kim began their venture with the development of two types of ale in the basement of their home. NBB has since evolved into the third-largest craft brewery in the United States and employs over 600 coworkers to create over 10 beers while profiting over 190 million in revenue…

1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing works to target three environmental issues, cost-efficient energy-saving alternatives for conducting its business and reducing its impact on the environment, recycling, creative reuse strategies, and green building techniques. To manage these…