Advance 4: Ch. 17, 2, 18, 20
(Direct, Online, Co. Strategy, Competitive Advantage, Sustainability, Ethics)
Fat Tire has many routes available for marketing purposes, and as a brand, the dominate avenue that is utilized for marketing is the integrated use of internet resources. They are primarily seen through social media accounts and their branded community website.
Their online website presents brand content that engages consumers and creates a community around the Fat Tire beer. There is a range of tabs that can be clicked to learn about the beer, brewery, sustainability, events, Grand Cru Shop, and Subscribe. Fat Tire is featured on the home page and the audience is invited to get involved across the country for the annual Tour De Fat. Many lovers of the brand are invited to follow the company on their social media accounts and celebrate #FatTireFriday. This is where hundreds of people tag themselves enjoying the well-deserved beer after a long work week and can be entered in a contest that could bring them prizes. This is appealing to the traditional 8-5 Monday- Friday workers. Why the name Fat Tire? “After a trip to Europe, New Belgium’s co-founder returned to Colorado from Belgium with a handful of ingredients and an idea. Two years later, Fat Tire – named in honor of his inspired bike ride across the Belgian countryside – pedaled its way into the hearts of beer drinkers. Now considered an iconic centerpiece of the craft beer movement, Fat Tire represents the American spirit of craft brewing ingenuity and an irresistible imagination that reminds us all to rediscover our playful side.” As a well know Colorado beer they are sure to include the culture of Colorado in their media postings. Keeping to the playfulness, the love for imagination and the outdoors this beer Fat Tire truly encompasses what most ‘Coloradians’ are about. Colorado is known for skiing, hiking, dogs and beer. They have a larger presence and following on their Facebook page with a total of 831,466 likes. This is nearly four times the number of followers on their other accounts, Instagram 213,000 and Twitter 250,000. The reason this could be is because of the age requirement for some to follow the brand and the age of the sources. Facebook primarily represents a larger age demographic while Instagram and Twitter in comparison is not as inviting to older demographics. With the advancement of technology and the internet it has completely transformed the way that consumers purchase products, and now the unimaginable is possible, alcohol being delivered to your door from the comfort of your home. Even if Fat Tire is not available to you through your local …show more content…
It’s faster, smarter, easier to use and, most importantly, totally ready to help you quickly learn about and find your favorite New Belgium beers, events and exclusive goodies. The beer menu is faster than ever, and so is finding beer nearby and getting directions for that critical beer run. We added a Feed to keep you up to speed on new releases, exclusive content about new beers, events like Tour de Fat and Clips Beer and Film, and promotions with rad prizes. Log in (Grand Cru membership) is simpler, and you can now edit your account and set and change your favorite beers and styles in the …show more content…
It was this model that earned the B Corps Certification. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. On the B Corp Website, the company’s information is available to the public. The list ranges from the non-use of genetically modified organisms, to the concern for animal welfare, diversity and equal opportunity, employee safety and work place conditions, environmental issues, product safety and many others. They are the market leaders in sustainable energy use in America. New Belgium Brewing became the country’s first brewery to purchase 100% of its electricity from wind power in 1999. Because of the commitment that New Belgium made to the environment it allowed Fort Collins Utilities to become Colorado’s first electric utility to offer wind power, creating a positive change ripple effect beyond just their company. These efforts are what will help with the continuum of sustainability in production for the
(Direct, Online, Co. Strategy, Competitive Advantage, Sustainability, Ethics)
Fat Tire has many routes available for marketing purposes, and as a brand, the dominate avenue that is utilized for marketing is the integrated use of internet resources. They are primarily seen through social media accounts and their branded community website.
Their online website presents brand content that engages consumers and creates a community around the Fat Tire beer. There is a range of tabs that can be clicked to learn about the beer, brewery, sustainability, events, Grand Cru Shop, and Subscribe. Fat Tire is featured on the home page and the audience is invited to get involved across the country for the annual Tour De Fat. Many lovers of the brand are invited to follow the company on their social media accounts and celebrate #FatTireFriday. This is where hundreds of people tag themselves enjoying the well-deserved beer after a long work week and can be entered in a contest that could bring them prizes. This is appealing to the traditional 8-5 Monday- Friday workers. Why the name Fat Tire? “After a trip to Europe, New Belgium’s co-founder returned to Colorado from Belgium with a handful of ingredients and an idea. Two years later, Fat Tire – named in honor of his inspired bike ride across the Belgian countryside – pedaled its way into the hearts of beer drinkers. Now considered an iconic centerpiece of the craft beer movement, Fat Tire represents the American spirit of craft brewing ingenuity and an irresistible imagination that reminds us all to rediscover our playful side.” As a well know Colorado beer they are sure to include the culture of Colorado in their media postings. Keeping to the playfulness, the love for imagination and the outdoors this beer Fat Tire truly encompasses what most ‘Coloradians’ are about. Colorado is known for skiing, hiking, dogs and beer. They have a larger presence and following on their Facebook page with a total of 831,466 likes. This is nearly four times the number of followers on their other accounts, Instagram 213,000 and Twitter 250,000. The reason this could be is because of the age requirement for some to follow the brand and the age of the sources. Facebook primarily represents a larger age demographic while Instagram and Twitter in comparison is not as inviting to older demographics. With the advancement of technology and the internet it has completely transformed the way that consumers purchase products, and now the unimaginable is possible, alcohol being delivered to your door from the comfort of your home. Even if Fat Tire is not available to you through your local …show more content…
It’s faster, smarter, easier to use and, most importantly, totally ready to help you quickly learn about and find your favorite New Belgium beers, events and exclusive goodies. The beer menu is faster than ever, and so is finding beer nearby and getting directions for that critical beer run. We added a Feed to keep you up to speed on new releases, exclusive content about new beers, events like Tour de Fat and Clips Beer and Film, and promotions with rad prizes. Log in (Grand Cru membership) is simpler, and you can now edit your account and set and change your favorite beers and styles in the …show more content…
It was this model that earned the B Corps Certification. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. On the B Corp Website, the company’s information is available to the public. The list ranges from the non-use of genetically modified organisms, to the concern for animal welfare, diversity and equal opportunity, employee safety and work place conditions, environmental issues, product safety and many others. They are the market leaders in sustainable energy use in America. New Belgium Brewing became the country’s first brewery to purchase 100% of its electricity from wind power in 1999. Because of the commitment that New Belgium made to the environment it allowed Fort Collins Utilities to become Colorado’s first electric utility to offer wind power, creating a positive change ripple effect beyond just their company. These efforts are what will help with the continuum of sustainability in production for the