Growth means change. With growth comes uncertainties and fears. Companies like New Belgium welcome growth and change. Other company’s like Blockbuster have become extinct because of the lack of change and growth. New Belguim is one of the eight craft breweries in the United States who continues to grow and increase revenue (Reid & Gatrell, 2015). New Belgium can maintain its strategic focus as the company continues to grow by providing an executive summary to all employees. Small or large business need to know the purpose of their existence. Communication is going to be key in how well a company implements change and how fast the change is going to take place. Therefore, having an executive summary allows everyone in the organization to view
