Fort Collins, Colorado

    Page 1 of 26 - About 253 Essays
  • Fat Tire Case Study

    First, in order to acquaint New Belgium products into new markets, the company should employ a specialized sales team that will go into local bars and pubs and buy New Belgium products for locals. This will begin the grassroots campaign which New Belgium has thrived upon throughout their history. In order to keep the company culture in the new eastern brewery, the co-founders Jeff and Kim Lebesch should be sent to head the new branch. Because the culture and values are already entrenched in the Colorado brewery, the New Belgium culture would be more easily maintained there without the founders being present. Then the founders could personally oversee the implementation of the culture in the new…

    Words: 2400 - Pages: 10
  • New Belgium Beer Case Study

    The amount of water that is needed in the process of brewing beer is substantial. Per their website, New Belgium Brewing feels that a healthy and reliable watershed must be protected, not only for the company but also for the community (Fat Tire). N.B.B. feels so strongly about this, they partnered with the Clean Water Fund to initiate the Save the Colorado Campaign in 2009 (Fat Tire). Not only does the campaign work to protect the river, they also donate money, raise awareness and promote…

    Words: 1464 - Pages: 6
  • New Belgium Brewing Company: Company Analysis

    Introduction New Belgium Brewing Company is an award winning brewery that is known for its craft beers and environmentally friendly facilities. NBB has taken brewing to a new level by implementing high quality assurance in operations management, growth through employee stock ownership, and sustainability in environmental responsibility. Operations Management New Belgium started from modest beginnings. The company was started by Jeff Lebesch and his wife Kim Jordan in the basement of their…

    Words: 959 - Pages: 4
  • Reflective Essay: The Tinkerer

    Initially, the “Tinkerer” was positively accepted from the New Belgium Brewery team, all with the exception of the tag line Follow Your Folly” as many thought this tagline to be too negative in tone and meaning and undermined their quality (Ferrell & Hartline, 2014). The use of the word folly was essentially a word that won over its use despite the negative connotation that many stated it gave off. I guess many felt the use of the word would tarnish their brand and image that they have held…

    Words: 832 - Pages: 4
  • Essay On Prairie Dogs

    Is it important to maintain the colonies of prairie dogs in Colorado? What exactly makes prairie dogs so important? Who supports them and fights for them, and what is killing them? Prairie dogs, like many other livings on Earth, are valuable to our ecosystem. They are responsible for keeping the cycle of life going and helping to maintain a healthy structure in the wild, both as predator and prey. There are wildlife activists who support prairie dogs and who support non-lethal methods of…

    Words: 1411 - Pages: 6
  • Strategic Management Case Study: Coors Brewing Company

    their “Rocky Mountain” slogan to encompass the whole country— “Pure American Spring Water.” If Coors established numerous production facilities, they could take advantage of economies of scale, use suppliers for ingredients, and simply concentrate on their primary business. Additionally, their relationships with wholesalers would improve from time being less constricting. A differentiated version could be developed of the original Colorado beer formula and be distributed in the Western region or…

    Words: 931 - Pages: 4
  • Picture Of The Scorpion Analysis

    Edward Abbey's Great American Desert Environmentalist and desert-lover, Edward Abbey in his essay “The Great American Desert” warns readers about the perilous dangers of the American deserts while simultaneously stirring curiosity about these fascinating ecosystems. He both invites and dissuades his readers from visiting the deserts of North America through the use of humor and sarcasm. In this essay, he is rhetorically successful in arguing that the open spaces of the undeveloped deserts…

    Words: 1363 - Pages: 6
  • Glenda Riley's The Female Frontier

    The novel The Female Frontier: A Comparative View of Women on the Prairie and the Plains was written by Glenda Riley. Riley was born in Cleveland, Ohio in 1938 and gained her Ph.D. from Ohio State University in 1968. After she received her Ph.D. she went on to acquire he first teaching position at Northern Iowa University, where she held this position for 21 years. She also founded the University of Northern Iowa’s Women’s Studies Program. This wide range of knowledge on this particular subject,…

    Words: 1444 - Pages: 6
  • What Are The Benefits Of Legalizing Marijuana

    in combination with eliminating the risk of illegal activity will increase consumer confidence. According to the Huffintonpost “The government would save an estimated $13.7 billion on prohibition enforcement costs and tax revenue by legalizing marijuana”( ). With all that money, the government could vastly improve areas in our society. The article goes on to state, “advocates for Colorado’s medical marijuana industry argue that legalization has helped to jumpstart a stalled economy in…

    Words: 839 - Pages: 4
  • Maya Societies Collapse Essay

    Collapse Throughout history there have been many civilizations and complex societies that have come and gone, these people were forced off their land by disease, human impact on the environment, warfare, and environmental and climate change all have been used by historians and archaeologist to explain the collapse of these civilizations. This essay will focus on two of these complex societies, the Mesa Verde region of the American Southwest and the Maya civilization of Mesoamerica and exam the…

    Words: 1309 - Pages: 6
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