Gisele Bündchen

Annie Leibovitz’s contribution to the 2016 version of the Pirelli Calendar shows that there is more to women than just their waist size and a pretty face. In the more than 50 years the Pirelli has produced it’s calendar, each iteration has featured some of the world 's most beautiful , scarcely clad models posing in sometimes explicit ways. When Leibovitz was chosen to be the photographer for the 2016 issue, she had a different plan in mind. Instead of choosing twelve models and actresses, she called upon accomplished directors, athletes, artists, and comedians to be featured in the calendar. This concept of commending these women for their feats and accomplishments rather than their looks is a growing trend in media and modern culture. This calendar as well as the 2017 edition show that our culture is changing. It is no longer acceptable to reduce women to simple sexual objects for companies to use as a marketing ploy. In our modern culture women can accomplish things in the same way that men can. Because this calendar is known specifically for featuring scantily clad models, it is a good indicator of changing trends in how women are perceived at the current time. The choices Leibovitz made in this photoshoot show that women are taking a step towards becoming more than just a sex object to our culture. Dreamworlds 3 showed how media portrays women simply as objects with no real purpose or need but to serve the sexual needs of a man. Often methods are used to reduce the…

showed in this video accord with the semiotics of Under Armour. In the second video, without any background music and voiceover, supermodel Gisele Bundchen practice boxing along in a gym, while some questioned words appear constantly on the wall around her. However, Gisele hits the sandbag intently and ignore these criticisms. In this video, in addition to the use of interactivity of new media technology, supermodel Gisele Bundchen’s joining is also the one of the reasons on the success of…