Analysis Of Brand Campaign
The first video is starred by American ballet theatre ballerina soloist Misty Copeland, which is her own real experience. The video start with smoothing music and a voiceover which is reading a rejection letter from a dance academy, while Misty Copeland’s professional dance movement presents a striking contrast with the reason of rejection. In the later part of the video, the passionate background music and her elegant dancing posture take audiences’ emotions into the climax. Having a strong muscle and bronzed skin tone, Misty’s image is obviously different from the traditional ballerina who have a petite figure and fair complexion. Yet her graceful dancing posture and outstanding achievement show the audience …show more content…
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