Analysis Of Brand Campaign

970 Words 4 Pages
Visual analysis of brand campaign
The first video is starred by American ballet theatre ballerina soloist Misty Copeland, which is her own real experience. The video start with smoothing music and a voiceover which is reading a rejection letter from a dance academy, while Misty Copeland’s professional dance movement presents a striking contrast with the reason of rejection. In the later part of the video, the passionate background music and her elegant dancing posture take audiences’ emotions into the climax. Having a strong muscle and bronzed skin tone, Misty’s image is obviously different from the traditional ballerina who have a petite figure and fair complexion. Yet her graceful dancing posture and outstanding achievement show the audience
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