Broadcasting

Advertising is a “collective term for public announcements designed to promote the sale of specific products or services” (Advertising). Everyone in America will come across some type of advertisement in the media on a daily basis. In effect some have grown accustomed to them, and do not consider the errors in reasoning they are filled with. The media uses advertisements that contain logical fallacies like the weak analogy fallacy, the ad hominem fallacy, and the either/or fallacy, to shape…

Media has gained a very large popularity in the world over the last few decades, especially within many different aspects of religion. As the popularity of the media has risen, the United States has seen a decline in the harshness of religiosity. Religion was once a pathway of life for many individuals but today, religion seems to have become just another channel on your television. The Evangelistic church is one that shows a very apparent use of media to spread their religion. The media is…

In today’s world, we constantly come across different forms of advertisement through different platforms such as, Print, Internet, Radio, and TV. Depending on how advertisers choose to present their product may affect consumers in a positive or negative way. Advertisers use signs of cultural desires and consciousness in their ads, to inform consumers about their product or service while also trying to persuade them to buy it. In one particular Taylor Swift ad, advertisers use techniques such as…

Due to different media forms, New Zealand has experienced numerous transformations over time. There is a range of different media forms such as television and print media, however radio is an important one to be discussed, along with the negative impacts it has brought through the transformations. The transformations include deregulation, privatization and commercialization. It is important to consider how these transformations have then in turn negatively affected the media’s ability to…

The Public Broadcasting Service PBS, has existed since 1970, is not considered part of the big networks like CBS, CNN and FOX News. PBS operates with a much different distribution model compared to the major networks. Most uniquely, its station determine their own network rather than a traditional mode; of a network owning some of its stations and affiliating with additional stations owned by other broadcasters. PBS offers programming that expands the minds of children, and documentaries that…

they must carefully monitor and address each of these forces. Rivalry Intensity – (Strong). Rivalry within the radio broadcast industry is a strong force, as many options are available to consumers. Whether it is online/streaming or terrestrial broadcasting, large competitors such as, iheart media, Cumulus Meida, and Pandora put significant pressure on SiriusXM do to their free program offerings and basic device support requirements. Barriers to Entry – (Strong). Whether one is looking to…

Market failure was originally presented in chapter one of ‘Media Policy in Canada.’ Market failure is the concept that our small markets in Canada are unable to provide enough of our own domestic media products to produce sufficient profits. Market failure is not the absence of commercial success of media content, but instead, the failure of the market entirely as a whole at what markets are believed to do best; it is the failure to lead to the utmost best possible outcome for the highest number…

New technology showed people how to make their lives easier. The introduction of commercial radio changed how people could receive music and news. The radio gave people access to a wide variety of music (Jazz par. 2). Cars were being produced quicker and cheaper by the invention of the assembly line. This made cars affordable for the middle class (Jazz par. 5). Cars, radios, appliances, and telephones became common household items (Jazz par. 4). Another thing that technology changed were movies.…

Chapter 2: Breaking into Broadcasting: How Savannah Guthrie started her career in local news stations, covering stories from Montana to Missouri to Tucson. A Rocky Start in Montana Savannah Guthrie began her broadcasting career at KTVM, an NBC station in Butte, Montana, in October 1993. However, only ten days later, the station closed its news operation. She was among the last reporters to appear on air before the shutdown, and she had to find a new job quickly. She said it was a “devastating”…

principle characters started off being good for the development of broadcasting and broadcast technology. Leading the discussion was Dr. Lee de Forest, who media historians described as inventive, competitive, and ambitious starting from childhood. If it weren’t for his competitive nature and having people to compete with, i.e. Fessenden and Armstrong, he would not have continued his research and experiments into the development of broadcasting. Edwin Howard Armstrong was described as happy,…