Branding

1. Brand YG taking over Z2 and the reasons for the takeover? Company X produces luxury fashion brand – YG - The Y generation. The brand is hugely successful in the UAE and GCC market with a market share of 30% in the medium fashion brand market. The Brand is solely owned by a family business in Dubai. The brand was established in 1995 and was hugely successful during the financial crisis period, as customers preferred the ‘not so expensive brands’ during the crisis period. The brand’s market…

Van Heusen ‘Most Fashionable Professional’ Van Heusen engages with fashionable professionals with an innovative LinkedIn marketing campaign “We have been making the workspace more fashionable. Last season we redefined formals with the launch of X-Lifestyle, a range of formals that lend an edgy, stylish and powerful persona to the whole concept of what one should wear to work. This season we wanted to take the same further and we thought LinkedIn would be a good fit for us to take on this…

businesses in North America, Europe and Japan. 11. Competitiveness—Company’s competitive position is weak. The company needs a viable brand reputation/awareness. 12. Summary of External and Internal Analyses—Strategic issues does the company face is branding reputation. Consumers need to know the brand and it does not matter at that point the quality of the product. Once a consumer buys a product second objective is the creative design and quality. Overall the company is at a competitive…

Brands have the ability to become more than a logo, more than advertisements and messages that make consumers feel like nothing more than a walking dollar sign. Successful brand building relies on the development of an authentic relationship created between a brand and their consumers. In todays developing society we continue to be manipulated by the culture industry and factory mass production, which in turn creates an attitude of indifference for many towards the fashion and luxury brand…

1. Tote bags with custom printing & embroidery Vera Branding can make custom made prints and embroidery on tote bags. We have been supplying bags with custom made logo to worldwide business and associations, education and training organizations in their marketing events, branding promotion and daily use to increase company image. You can choose to print your awesome logo design and event information on our ready made designs, or you can also custom made everything, from the design of the…

Patricia Cormack (2008)’s ‘True Stories’ of Canada: Tim Hortons and the Branding of National Identity has described the famous coffee chain brand Tim Horton’s successful approach of making itself an authentic icon of Canadian national identity. According to her theory, Canada’s identity was “in crisis” at that time: Canada has…

Introduction The intentions and attachments associated with a brand are key elements of brand trust which eventually translates into brand equity. Brand intention is a brand’s concern for furthering the interests of its consumers and ensuring their welfare. For example, brand intentions will become more apparent when a problem arises with the product. What steps will be taken to alleviate consumer’s concerns? What steps will be taken to remedy or compensate the loss of consumers? Brand…

Semiotics and marketing has been seen as two areas that have nothing in common but when studied more closely, they reveal their affinities. Brand marketing aims to develop the identity of a company and to distinguish it from other competitors and here where the two disciplines converge. In fact, managing the Brand identity demands managing the brand meanings or semiotics. The semiotics function of a brand is to define the mangement strategy and process in order to develop a position and a Brand…

house to make RTW -timeless collection -iconic pieces such as “le smoking tuxedo” -stability in finance with the Kering group -famous personality such as Cara Delevigne as face of Saint Laurent WEAKNESSES: -not improving their e-commerce -their branding is unclear because of the rebranding OPPORTUNITIES: -emerging in BRICS countries -being a part of CSR activities to give a new image to the brand identity -develop e-commerce…

Introduction McCracken (1989) said that a celebrity endorser is as “ any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989, p. 310). Bergkvist and Zhou made a change to this definition in 2016 and said that “a celebrity endorsement is an agreement between an individual who enjoys public recognition (a celebrity) and an entity (e.g., a brand) to use the celebrity for the purpose of…