Gucci, Louboutin, Lululemon, Nike. What do all of these things have in common? They are all names of popular brands in the modern world. The word “brand”, as a noun, has two interesting definitions. One is a type of product manufactured by a particular company under a particular name, and the second is an identifying mark burned on livestock or criminals or slaves with a branding iron. Despite the distinct contrast between these two definitions, both apply to the clothing industry. The fashion trends of modern society revolve around what brands are popular at any given time. By wearing clothing with the names or logos of companies effectively burns a mark into one’s perception of himself and how others perceive them, as the apparel one wears,
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When participating in an activity where students had to wear clothing containing words, 13 of the words were related to sports and music. Three of which were “Chicago Bulls,” “Michael Jordan,” and “Kanye West.” The Chicago Bulls are a popular American professional basketball team based in Chicago, Illinois, that have won 6 NBA championships since their creation in 1966. Michael Jordan is an American basketball star from New York who, from 1984 to 1998, played for the Chicago Bulls, and from his record-breaking basketball performances, has been claimed to be “God disguised as Michael Jordan.” Kanye West, on the other hand, is an American rapper, songwriter, record producer, fashion designer, and entrepreneur from Chicago who, as of 2017, has won 21 Grammy Awards. Other than all of their connection to Chicago, the Chicago Bulls, Michael Jordan, and Kanye West share a more important trait, their widespread influence in all generations. It is their influence and popularity, like many other sports teams and artists, that draw people to purchase apparel containing their names and logos. Many people who own and wear clothing containing references to sports and music don’t even watch the sport or listen to the artist at all, let alone admire the team or musician they are advertising through their clothes. However, they continue to wear the clothing …show more content…
As evidence, they may discuss movements of self-expression in the fashion industry, such as the natural hair movement. The natural hair movement is a campaign encouraging women of African descent to keep their natural afro-textured hair, rather than wearing wigs or straightening their hair, as an attempt to expand the narrow-minded view of the fashion industry to include identifying features of African Americans, such as their unique hair texture. This movement, and other similar campaigns, symbolize a refusal to adhere to style trends, including the support of popular clothing brands. However, with the large following these movements have obtained in the past few years, these movements have ironically become trends of their own as many people join and support these movements in order to gain acceptance and feel as though they are a part of something
When participating in an activity where students had to wear clothing containing words, 13 of the words were related to sports and music. Three of which were “Chicago Bulls,” “Michael Jordan,” and “Kanye West.” The Chicago Bulls are a popular American professional basketball team based in Chicago, Illinois, that have won 6 NBA championships since their creation in 1966. Michael Jordan is an American basketball star from New York who, from 1984 to 1998, played for the Chicago Bulls, and from his record-breaking basketball performances, has been claimed to be “God disguised as Michael Jordan.” Kanye West, on the other hand, is an American rapper, songwriter, record producer, fashion designer, and entrepreneur from Chicago who, as of 2017, has won 21 Grammy Awards. Other than all of their connection to Chicago, the Chicago Bulls, Michael Jordan, and Kanye West share a more important trait, their widespread influence in all generations. It is their influence and popularity, like many other sports teams and artists, that draw people to purchase apparel containing their names and logos. Many people who own and wear clothing containing references to sports and music don’t even watch the sport or listen to the artist at all, let alone admire the team or musician they are advertising through their clothes. However, they continue to wear the clothing …show more content…
As evidence, they may discuss movements of self-expression in the fashion industry, such as the natural hair movement. The natural hair movement is a campaign encouraging women of African descent to keep their natural afro-textured hair, rather than wearing wigs or straightening their hair, as an attempt to expand the narrow-minded view of the fashion industry to include identifying features of African Americans, such as their unique hair texture. This movement, and other similar campaigns, symbolize a refusal to adhere to style trends, including the support of popular clothing brands. However, with the large following these movements have obtained in the past few years, these movements have ironically become trends of their own as many people join and support these movements in order to gain acceptance and feel as though they are a part of something