Van Heusen Case Study

Good Essays
Van Heusen ‘Most Fashionable
Professional’

Van Heusen engages with fashionable professionals with an innovative LinkedIn marketing campaign

“We have been making the workspace more fashionable. Last season we redefined formals with the launch of X-Lifestyle, a range of formals that lend an edgy, stylish and powerful persona to the whole concept of what one should wear to work. This season we wanted to take the same further and we thought LinkedIn would be a good fit for us to take on this mantle. The brand looks at the digital medium very seriously and we are constantly looking at newer and exciting ways to connect with its consumers. We feel that a platform like LinkedIn has a lot of untapped potential for brands like us. The LinkedIn audience is primarily serious professionals and making professionals fashionable is a serious business for us. We intend to do a number of activities around this space going forward.”
Vinay Bhopatkar
- Brand Head, Van Heusen India

Company Profile
…show more content…
1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in India. Van Heusen has consistently been ahead of the curve in understanding the evolving fashion needs of Indian professionals and making it accessible to the Indian consumer. Today, Van Heusen is not only the most preferred workwear brand, but also effortlessly straddles an entire spectrum of occasions like casuals, ceremonial and partywear and this is what sets Van Heusen apart as the premium lifestyle brand. In India, Van Heusen is brought to you by Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the consumer retail

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