Louis Vuitton Swot Analysis Essay

Great Essays
Competitor analysis

Competitors (direct) 1. Louis Vuitton -It’s the one of the most famous luxury brand in the world, Louis Vuitton always trying to target itself as timeless and fashionable. The brand focus on quality and new style instead of reducing the brand value during the recession period. Louis Vuitton’s overall brand value went up 2 percent to $19.78 billion. Strength:
Louis Vuitton is one of the oldest fashion brand with history of more than 150years ,and they have international logistics center around the world to make sure high efficience,and they have huge amount of loyal customers in Asia, Europe and US
Weakness:
LV has no
…show more content…
Rolex - The luxury watchmaker, along with other high-end jewelry makers, suffered greatly throughout the recession. Rolex’s overall brand value went down 14 percent to $4.74 billion.

7. Cartier - The Richemont-owned brand reported lower sales throughout its own boutiques and to third party retailers. Cartier’s overall brand value decreased 19 percent to $3.96 billion.

8. Fendi - Well-known for its collection of “It” bags in the U.S., Fendi has a huge luxury presence in Asia. LVMH is looking to reposition the brand. The brand’s overall value went down 8 percent to $3.2 billion.

Indirect competitors strength and weakness
Strength:They all are fashion leaders in watch,Apparel and Accessories markets their brand image strongly established as a premium luxury brand and excellent advertising and branding by associating itself with celebrity brand ambassadors
Weakness: Counterfeit and fake imitations affect the brand image and investments in research and development are very high ,thus future profitability is a major concern.

9. Tiffany & Co. - The luxury jewelry maker did not even rank on Millward Brown’s list last year, but its brand value increased 6 percent to $2.38 billion. Tiffany & Co. plans to expand in both Asia and Western

Related Documents

  • Improved Essays

    Viacom Growth Strategy

    • 761 Words
    • 4 Pages

    Another decrease the balance sheet displays, is liabilities and shareholders equity. It reached a meager 22.22 billion in 2015, the first time it had dipped below 23 billion in the past years. The common equity of Viacom dropped more than five billion dollars, accumulating just 3.54 billion. Likewise, their total equity dropped to 3.82 billion, more than 4 billion less than it had been in 2011. Their retained earnings increases substantially, however.…

    • 761 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Case Study Of Apple Inc

    • 1098 Words
    • 4 Pages

    Apple Inc. Shares Stumbled Description Shares of Apple dropped beneath $90 interestingly since 2014 as Wall Street agonized over moderate interest in front of the expected release of another iPhone. A backbone of numerous Wall Street portfolios, Apple tumbled to as low as $89.47 before recovering somewhat to $90.13, a 2.55 percent negative. Parts suppliers in Taiwan will get fewer requests from Apple in the second 50% of 2016 than in the same period a year ago. Apple regularly dispatches its top of the line telephones in September. At its low, Apple quickly surrendered its position as the world 's biggest organization by business capitalization to Alphabet Inc. Apple 's fairly estimated worth is about $494 billion while Alphabet 's is about…

    • 1098 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Furthermore, Walmart continues to struggle with declining profits because “Unlike the government, Walmart can’t survive if it isn’t profitable. When profits decline, companies must react- or shareholders will. Walmart’s stock suffered its worst single day in 25 years when the company predicted the earning-per-share dip. The stock is still more than 10% down” (Puzder, par. 4).…

    • 1297 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    But it was too late for my store, my profits plummeted. In 2003 my third decision was to close the record stores and downsize my home. Between 2003 and 2008 approximately 3,100 record stores around the country closed according to the Almighty Institute of Music Retail, a market research firm (Sisario). Although the recession was over, due to competition, pricing and the effect of technology changing the way people listen and shop for music I was forced to close up shop. The brick and mortar record store had been replaced by iPods and…

    • 1060 Words
    • 5 Pages
    Great Essays
  • Great Essays

    Be Our Guest Case Analysis

    • 1591 Words
    • 7 Pages

    This decrease in net earnings is due in great part to the 120% increase in general & admin. salaries. Be Our Guest, Inc.’s ROE decreased 53% over the four- year span, from 33% to 16%; net earnings and total equity affect this decline. As mentioned, the net earnings decreased 37% from 1994 to 1997, due to greatly to operating expenses such as general & admin expenses; whereas, the total equity increased 34% from $420,000 in 1994 to $562,000 in 1997. The total equity increased, which is a direct result of the 41% increase in retained earnings.…

    • 1591 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Tesco's Financial Summary

    • 1142 Words
    • 5 Pages

    A significant decrease in net assets by 6.4% leading to the same decrease in total equity for 2012/2013 (2014 shows an ever bigger decrease in net assets and equity by a further 11.64%). Non-current assets have risen steadily from 2009–2012 (by almost £6bn) before dipping by 2.33% from 2012-2013 due to group write downs. Current assets on the other hand have risen steadily since 2010 revealing high levels of inventory, trade receivables, loans to customers and cash. A decrease in value of property, plant and equipment by 3.27% in 2012/13 (and 1.53% in 2014) and humble increase of 0.5% in investment property over the same period. Further property write downs in 2014 have led to massive decrease in investment property by 88.66%.…

    • 1142 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Simeon Case Study

    • 966 Words
    • 4 Pages

    Therefore ,the liquidity of inventory for Simeon Company is decrease. 5 Account payable turnover = Cost of goods sold Average account payable 2009 $345,500/(($75,250+51,250)/2)= 5.46 times 2010 $411,225/(($129,900+75,250)/2) = 4 times The account payable turnover is decrease from year 2009 ,5.46 times to 2010 4 times. Therefore, the frequency of trade credit payments for Simeon Company is…

    • 966 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    It is the most sought after in luxury goods and it acts as an ambassador for LVMH at whole. In 2013, Louis Vuitton expanded and renovated its boutiques worldwide and continued to add more stores, notably to the Hong Kong “Times Square” location. Louis Vuitton still remains the ultimate status symbol for many. Since there is an ongoing phenomenon for luxury goods in the United States, Louis Vuitton has an advantage because of its reputation. In 2012, LVMH acquired Arnys, a menswear tailoring business, which they combined with their own Berluti brand.…

    • 1488 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Thereafter, an exit of this customer from moissanite business in 2007 led to a fall in revenue in the period. The company was enjoying the power of monopoly and sold its products at the price of its choice. Televisory assume that the firm invariably used the pricing power to its advantage from the gross profit margin curve. The gross profit margin for the company constantly remained above 50% after 1999. The steep drop in revenue of Charles and Colvard in 2008 reflects a fall in the global retail sector on account of the economic recession.…

    • 1061 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Tesco Executive Summary

    • 800 Words
    • 4 Pages

    As the financial falsification case was impeached and exposed by its staff, 8 senior executives were suspended successively. And according to a comprehensive auditing carried out by Deloitte & Touche later, Tesco had a higher overstated figure, is 263 million pounds. Tesco released its first-half performance report in October 2014, the half-year sales volume in 2014 decreased by 46%, along with operating profits fallen to 937 million pounds decreased by 41% and operating revenue decreased by 4.5%. The pre-tax profits decreased by 90% compared to the year before, with earnings per share from 11.7 pence fallen to 0.07p and the falling rate high up to 99.3%. TESCO share price plunged by 5% after the performance report was released.…

    • 800 Words
    • 4 Pages
    Improved Essays