Aroma compound

“I’ve learned that people will forget what you said people will forget what you did, but people will never forget how you made them feel.” This is a powerful quote by Maya Angelou that can be applied to daily life, but also to the complicated world of marketing products in national companies. The main idea of marketing is to capture how certain products make people feel and how business owners can use that knowledge to sell their products. The well-known American retail store Bath and Body Works is a great example of this idea. This company specializes in feminine items such as shower gels, lotions, fragrance mists, perfumes, candles, soaps and home fragrances. A few weeks ago, I went to observe the different techniques that vendors are using in order to sell their products. I was able to notice how this company uses staging and atmospherics like the design of the interior, product designs and placements, scents, music, and even what the employees were wearing to bring customers into the store. This brings me to my research question; how effective are the different techniques those companies like Bath and Body Works use to sell their product? After acquiring some knowledge on the topic in class and from previous readings, I have hypothesized that the different techniques that companies like Bath and Body Works used to sell their product are effective. I will now introduce persuasion and provide evidence that supports my hypothesis. Persuasion is the “process by which a…

Teaching in honey bees Teaching is widespread throughout the human’s species, however for other organisms, while social learning is commonly found, it is not currently clear how common teaching behaviours are within other organisms. Furthermore, the research that has been conducted tends to surround animals, for instance, Meerkats as they learn to defend themselves against scorpions (Thornton & McAuliffe, 2006) or the ability for New Caledonian Crows to learn to shape hooks to use as tools…

Have you ever thought about how fascinating it is that one familiar smell can bring back so many memories? The smell that can bring me back to my past and fill my heart with joy from the memories. The biggest memory that peppermint brings back for me is my Grandma. My Grandma was an amazing woman, she always wore a certain perfume and still to this day I am not entirely sure what the perfume was but it had some type of peppermint fragrance to it. My Grandmother and I used to do everything…

Introduction (succinctly) The mass media embodies a distinct symbolic system of expression for delivering messages to audience. Semiotic analyses on advertisement expose cultural norms and values associated with a particular society or group of people. The semiotic concepts of the icon, index and symbol must be carefully considered when analysing the media. “Semiotics highlights the way that we ourselves take part in the creation of meaning in messages, suggesting that we are not mere bystanders…

The aroma of ledum essential oil reminds me of the forest after a summer shower. It is strongly woody, a little wild and herbal, and just a bit astringent. A member of the heather family, this aromatic herb originates in North America and is also known as Labrador tea. For centuries, this plant was used in folk medicine as a tonic and an early treatment for colds, scurvy, and kidney issues. About Ledum Essential Oil Ledum oil is steam-distilled from the leaves of the Rhododendron…

The Effect of Incongruent Background Color on Odor Perception The olfactory perception is the one sense that is the most difficult to describe in words. It is also a rather personal sense since people connect scents with certain memories or images of their lives. When people are asked to imagine the scent of lavender, some might think about their mother’s laundry detergent that smelled like lavender, which she used when they were younger. But to imagine scent without thinking of an actual image…

In one of the passages of Beloved, Toni Morrison mentions the fragrance of cologne in Denver's hideout, “Denver's secrets were sweet. Accompanied Everytime by wild veronica until she discovered cologne . The first bottle was a gift. The next she stole from her mother and hid among the boxwood until it froze and cracked.”(pg. 30) The cologne symbolizes Denver's sweet secrets, as she could contemplate her private thoughts without being judged in her hideout that contained the sweet fragrance of…

Inside a busy city there lays a large portrait, housed within a museum of modern art. To the untrained eye, there is nothing particularly extraordinary about it, but experts claim it is worth millions. All the while, in the outskirts of the city, a gorgeous, sprawling mural covers the side of an abandoned building, catching the attention of everyone who catches sight of it, yet it is labeled as vandalism, as mere graffiti. What is the role of art in our modern society, and what is the true…

Perfumes have been used for a variety of things throughout antiquity. The uses of perfume are interesting because they were not only used to scent the body but also for medicinal purposes. While there is ample evidence for the use of them in the different places around the Mediterranean Sea, I decided to focus my experiment on a site in Pylos, Greece. Pylos contains a well excavated Mycenaean palace. My hope with this experiment is to recreate the perfume of Mycenaean Pylos, while also showing…

Senses,mostly everyone has 5.In most cases it makes a person.I have three senses in particular that make some part of me and they are sight,smell,and hearing g.The senses are found in 3 of my favorite things glitter,perfume scent,and quietness.All 3 are senses that when put together make some part of my personality; of who I am. Glitter! A noun that 's defines as tiny pieces of sparkling material used for decoration to give something that WOW factor. Glitter ,such a fun thing to use yet a mess…