Pepsico Essay

There is nothing more refreshing than drinking an ice-cold can of Pepsi on a hot and sizzling summer day. For over a hundred years, people have been drinking Pepsi. Pepsi-Cola, as it is officially called, was created back in 1898 in New Bern, North Carolina by pharmacist Caleb Bradham. It became so popular in his drug store that he started the official Pepsi-Cola Company in 1902. Today, it is sold and drunken in over 200 countries (Reynolds). Infamous for its rival with Coca-Cola, Pepsi has…

Organizations lack diversity in there higher ranks of leadership. Women make up 24 of the 500 CEOs on the fortune 500 hundred companies. While most statistics state that women make up a substantial portion of the workforce and even middle management, they fail to reach the highest ranks of an organization. There are several barriers which prevent women from moving into higher management. Some of this may be due to men who are intimidated by women and do not believe they should be in high…

Snapple was launched in 1972 in the Greenwich Village area of New York City with its founding product being an all-natural apple juice targeted to health conscious consumers. Over the next 15 years, Snapple grew slowly yet still managed to established markets on both the east and west coasts of the U.S. In the late 1980’s, with revenues reaching about $8 million in 1986, Snapple engaged a beverage industry sales and marketing veteran to professionally manage its next growth trajectory. By…

When analyzing two videos used for advertising one must take into consideration that the companies that create the videos intend for them to impact as many people as they can, as a result they make videos regarding the general public instead of any given group or entity. Doing this also keeps them out of legal issues regarding the worlds changing views. In order to understand and break apart the advertisements we must take into consideration the motives for making such a visual, whether it be…

Love, Joanna. “From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson’s “Billie Jean” and Pepsi’s “Choice of a New Generation” Television Campaign”. Journal of the Society for American Music 9, no. 2 (2015): 178-203. Source: Journal. This peer reviewed article focuses on the incorporation of contemporary music into advertisements, as a mean of catering to social groups that the music targets. In 1984, the instrumental features of “Billie Jean” were used for commercial…

Diageo made 1 entry attempt prior to Rowson’s Reserve. In Diageo’s first attempt to enter the market they had a joint venture with home a company, Radico Khaitan. Unfortunately, Diageo and Radico Khaitan’s partnership was unsuccessful and they were only able to release one whisky, Masterstroke, which was deemed a failure. Judging by the Diageo president’s emphasis of the new taste, packaging and unique synchrony to the Indian palate it is clear that Dieageo’s previous attempt with Masterstroke…

The Coca-Cola Company recently came out with an advertisement for Diet Dr. Pepper. This advertisement shows 5 cupcakes and then a can of Diet Dr. Pepper as the sixth cupcake, and above the row are the words "nothing diet about it." While looking at this advertisement a viewer can view it to mean two different things. One way is the can of Diet Dr. Pepper taste just like a cupcake, so the taste has nothing diet about it. The other and more obvious way, is that the can of Diet Dr. Pepper cannot be…

In the article, “Ad Industry Veterans Honored with Cola Memorial” it is taking the time during Cola Wars, a critic from the Onion, a satirical website. The rivalry between Pepsi and Coke then compares it to a real war, but actually, intend to ridicule the soda rivalry. The purpose of this article was to denounce those who allow simple, insignificant things, such as beverage choice to become a heightened situation when there are tremendous problems in society. American consumers were mocked with…

A Coca Cola Christmas Undoubtedly, the primary goal of Coca Cola’s 2015 Christmas advertisement is to sell soda to its viewers. However, the subtle ways in which the company convinces the viewers to purchase their product may not be easily recognized by those watching the commercial. The commercial’s positive relation of the Christmas season to Coca Cola aims to create a link between the two in the viewer’s minds. Coca Cola uses this, along with a variety of rhetorical strategies, to help place…

Logo Project Research Task By Cooper Hollis 7SC Q1. Show Examples of five famous logos, describe why they are successful and what they represent. The Coca Cola logo is one of the most famous logos in the world. It is famous and successful because of its advertising and consumption of the drink world wide. The logo represents the name of the brand in a calligraphy like font in the colour of a bright red. The colour red can evoke an increase in a person's hunger or appetite. Calligraphy may be…