Pepsico Essay

1. Coca-Cola and McDonald’s: The similarities in these two brands are: They promote culture, happiness, and sports. They both sell quality with taste. They both focus on personalization as well as experiential marketing. The main reason behind their strong brand equity is that they are partners since 1955. Both of them supported each other and helped each other to grow and expand around the globe. Both of them take part in all the trending activities e.g they sponsored at FIFA world Cup 2014,…

Both Coca-Cola and Pepsi-Cola graced the carbonated soft drinks (CSD) market during the late 19th century. Most of the CSD market during the second industrial revolution remained confined to the United States. However, it gradually arrived in Europe during WWI and accelerated its presence further during and after WWII period. CSD’s bulk of market shares were held amongst Coca-Cola and Pepsi-Cola even though the low cost of concentrate manufacturing plant should have encouraged more firms to…

Horlicks Introduction Horlicks is a brand of GlaxoSmithKline, a British multinational pharmaceutical, biologics and healthcare company. It has been a popular brand since its inception in 1930. Till 1992, Horlicks was a single brand, it was then it diversified into brand extension and launched its biscuits in two flavors i.e. Elaichi and Standard. Later in year 1995, they launched Junior Horlicks in vanilla and chocolate flavors for toddlers which was directed towards a niche segment. Horlicks…

Qureshi, Bilal. "The Cultural Consolation of Ava DuVernay’s Queen Sugar." Film Quarterly, vol. 70, no. 3, Spring2017, pp. 63-68. EBSCOhost, doi:10.1525/FQ.2017.70.3.63. This article basically sums up the American cultural life found in Queen Sugar, and the perfect timing as politics and art converge in an unprecedented moment of black creativity. The unapologetic come forth of black subjectivity onscreen. Like the civil rights movement, black lives matter, inequality, police brutality, and…

The Complexity of Diet Pepsi and Diet Coke Print Advertisements Advertising is a powerful tool present everywhere in all areas of life – whether they are billboards throughout town or commercials at home via TV or online. These endorsements can show audiences how the mind reacts to pictures, colors, and words, and how the right mix of these tools can subconsciously force the audience to buy products that they would usually not consider buying. In 2013, women’s fashion and lifestyle…

Coca-Cola Company is one of the multinational companies in the United State. Its capital structure plays an influential role in Shareholder’s Wealth Maximization. Normally, US multinational companies have the relatively higher indebtedness, so they often use the debt financing (Dobrica, 2007). According to Puravankara (2007), Coca-Cola Company uses debt financing to reduce the overall cost of capital, which can increase the return on shareholders’ equity. Besides, they coupled with management of…

When there is a buzz coming out of the lip balm industry, you know it has to be really big news. Although EOS, Evolution of Smooth, has been making a name for themselves over the last few years, the introduction of the new vegan flavored lip balm has everyone going crazy. This new lip balm product appeals to those who are already loyal EOS customers and those who have been unable to enjoy the lip balm in the past due to certain ingredients. The clear vegan crystal flavored lip balm appeals to a…

SALE OF THE CROWN OF BEER A study based on the strategy tripod of Mike Peng José G.Vargas-Hernandez, M,B,A., Ph.D. Noé Rene Luna Plascencia University Center for Economic and Managerial Sciences University of Guadalajara Tel: +523337703340 ext. 25685 reno_nlp@hotmail.com, jvargas2006@gmail.com,jgvh0811@yahoo.com Abstract The main objective of this study is to analyze through tripod strategy Peng, the basics of why the acquisition and sale of Grupo Modelo (which it is the largest brewer in…

Tic Tac is one of the largest breath mint market which has been there in the industry for more than 50 years now. Their products line is faraway the most sold in the world due to their bigger and multiples factories and employees worldwide. They have been dominant all through their existence, when recently overtaken by Altoids with their the "curiously strong" mints in the metal container from Callard & Bowser-Suchard (Charles W. Lamb, Joe F. Hair, Carl McDaniel, 2011). The Ferrero Group felt…

Harmonie Water's has become the second-best top-selling purified bottled water in its home base country of France as well as across the world; therefore the company is a global brand. However, it is a global brand in the making and is continuing to refine itself in order to reach more consumers in the global market. With the difficulty to meet each and every cultural difference, the team needed to create a way to become more of a united global brand. There is a high demand globally for bottled…