Essay On Logos Logos

Improved Essays
Logo Project Research Task
By Cooper Hollis 7SC

Q1. Show Examples of five famous logos, describe why they are successful and what they represent.

The Coca Cola logo is one of the most famous logos in the world.
It is famous and successful because of its advertising and consumption of the drink world wide. The logo represents the name of the brand in a calligraphy like font in the colour of a bright red. The colour red can evoke an increase in a person's hunger or appetite. Calligraphy may be used to show style or calmness in the logo.
The coca cola brands iconic slogan is “Taste The Feeling” which can provoke your brain to want to drink a coke to “Taste The Feeling”.
The Coca Cola company also owns other brands such as: Powerade,Fuze tea,
…show more content…
The logo is a golden/yellow M, The original logo had a red background to symbolise hunger.
The logo represents arches in the shape of an “M” For “Mcdonald’s.

Q2. Describe how a laser cutter works and its general uses in the industry today.

The beam of the laser is a highly intense light, with the size of a single wavelength. The wavelength is on the infrared part of the light scale, this making it invisible to the human eye.
Once the beam is focused (by going through a number of “beam benders”) the beam goes through a nozzle. The laser isn't the only thing that goes through that nozzle, Compressed gas such as Nitrogen or oxygen also flow through the nozzle.
You can focus the laser beam by using a special lens or by using a curved mirror. The laser beam has be extremely precise in order to get the perfect, consistent result.

The general uses of laser cutting in the industry today are cutting fabric for reasons such as fashion & clothing , Cutting plastic for car interiors, Toys and packaging. These are only just a small amount of uses a laser cutter can be used for in the industry

Related Documents

  • Decent Essays

    Juan Valdez Logo Analysis

    • 116 Words
    • 1 Pages

    During the 1980s a new stereotypical logo was introduce, which reflected the FNC and DDB new strategies, and to promote the 100% Columbian Strategy. The Juan Valdez Triangle logo features Juan Valdez, his mule, the Columbian mountains, and finally the phrase 100% Columbian Coffee in Spanish, and was the sign of approval if coffee was 100% Columbian and used in all the campaigns’ media . The logo represents changes during the campaign, and how it was used to identify different stakeholders. The logo is representative of Columbian landscaping, but Juan Valdez is also coded as a coffee slave for wealthy industrial nations. The Juan Valdez logo should be viewed in a similar light as Aunt Jemima.…

    • 116 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The images and words used in this logo enable consumers to understand the meaning; although, improvements can be made to ensure the message is conveyed effectively. The main elements of the logo; a carrot, the world, and text, keep it from being too complicated, however the simplicity almost hinders how well the message is expressed. Without reading into the logo too much, the reader can understand the main idea because of the simple design and layout. “Eating” means to eat fruit and vegetables, which links to the carrot on the side of the logo. “Globally” refers to the actual world, and links to the picture of the Earth at the top.…

    • 287 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    I choose the first logo because it’s simple. Although it’s simple it’s very meaningful, especially for us Indonesians. From what we can see this logo have a eagle head in the negative area. And as I know eagle (garuda) is an emblem of Indonesia, an eagle that holds on to a slogan “Bhinneka Tunggal Ika”. Not only that, Indonesia also well know for their red and white flag.…

    • 303 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    In the evaluation there were a few rhetorical devices that were used. Here are a few that were utilized. First is Diction which was skillfully used in this chapter. "Guilt doesn't go anywhere far enough; the appropriate emotion is shame - shame at our own dependency, in this case, on the underpaid labor of others (221)".…

    • 517 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Despite all of this, Coke and Pepsi persevere with lots of courage, and survive. The theme…

    • 1319 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    Lionel, I enjoyed reading your discussion post. When reading about these three rhertorical appeals; I try to apply much of my learning into my personal life. When trying to understand logos; I found it interesting from literary works, media, and in my personal life. I tend to use logos when trying to persuade, people to do things my way; by giving them facts and statics on why they should make the decision I had…

    • 75 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Pharinet’s short essay, “Is College for Everyone?” appeared in an AssociatedContent.com blog. She explains that college will not be for every person since some aren’t willing to learn or even cares about learning in college. Student determination towards continuing with college is simply because it has become the norm for today’s society, their parents urge them to, and the many ways on how receive financial aid. There’s a very seldom number of students that continue after high school with college who genuinely want to learn and give it all their effort.…

    • 805 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The Company markets more than 500 nonalcoholic beverage brands, primarily carbonated beverages but also a wide range of non-carbonated beverages, such as waters, juices and juice drinks, teas and coffees, energy and sports drinks. It owns and markets a several range of nonalcoholic carbonated beverage brands, for example, Coca-Cola, Diet Coke and Fanta. The Company is able to spread its products to consumers worldwide through its chain of Company-owned or controlled bottling and distribution operations, as well as independent distributors, bottling partners, retailers and wholesalers. The Company is located in several regions such as Eurasia and Africa, Europe, Latin America, North America and Asia Pacific. The Company markets, manufactures and sells beverage concentrates, sometimes referred to as beverage bases, and syrups, including fountain syrups and finished sparkling and still…

    • 407 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Laser Procedure Essay

    • 495 Words
    • 2 Pages

    Thanks to the increased awareness and acceptance of the laser technology, Laser eye operation is fast becoming popular and a sought after procedure for the various types of refractive errors of the eyes. Laser procedure has the ability to rectify severe degrees of nearsightedness as well as moderates degrees of astigmatism and farsightedness. While the main purpose of New York City Lasik is to reduce the dependency on the contact lenses and the glasses, it does not guarantee perfect vision of 20/20. Moreover, the laser procedure is not suitable for everyone.…

    • 495 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    What if I told you that a laser can reach the earth all the way from space? You’d think it’s pretty cool right? Well it just so happens to be completely true! Scientists have created lasers to communicate from basically anywhere, and I’m here to tell you how it works.…

    • 606 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Starbucks In today’s world, it seems like there is a Starbucks popping up on corners as fast as some of the weeds that use to grow in the same space. I can honestly say, I have never had a Starbucks drink because they are rumored to be expensive and the menu is overwhelming. Even so, the whole Starbucks experience seems to feel familiar because they are everywhere, even in my favorite chain store, Target. I remember when they first became popular, it was the place to meet people or just hang out and use their free Wi-Fi.…

    • 720 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Starbucks: The Marketing Saga MBA 205 Marketing EMBA Dubai 2014/2015 Group A3 Over four decades since its inception, Starbucks positioned itself among the world's top ranking brands as the company grew from being a small coffee shop based in Seattle to becoming an internationally renowned name. This study sheds light on some of the marketing schemes that were utilized in the development of the brand, the distribution strategy, the pricing plan, and the communication approach to portray the Starbucks' journey towards globalization. 1. The Starbucks Brand Starbucks has been very successful, partly because of the triumph of its logo, symbol, and design.…

    • 3446 Words
    • 14 Pages
    Great Essays
  • Decent Essays

    Most people jump start each morning with warm cup of coffee. Coffee is a drug that most Americans feel that they need to have every single day to get by, I consider myself one of those people. “The Best Coffee for the Best YOU!”, a slogan that persuades the audience that Starbucks coffee is the best money can buy. Starbucks prides itself in brewing the best coffee in America and across the world. Considering the fact that there is a total of 22,557 Starbucks stores in the world, 12,521 of them being in the United States, this could be a true statement.…

    • 903 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Coca Cola Advertising is an effective message using happiness and to hold an audience’s attention through storytelling. Coca Cola uses family values also transmitted values in different ways, using meaningful…

    • 1077 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Farm Fresh Advertising The use of advertisements has been and continues to be one of the top ways to promote merchandise. This business is now a multibillion dollar industry and is growing drastically every year. The techniques employed by businesses to grow their profits have only been increasing as humanity dives into an ever more technological age. Advertisements are everywhere you look.…

    • 1733 Words
    • 7 Pages
    Improved Essays