Rhetorical Devices Used In Advertising

When analyzing two videos used for advertising one must take into consideration that the companies that create the videos intend for them to impact as many people as they can, as a result they make videos regarding the general public instead of any given group or entity. Doing this also keeps them out of legal issues regarding the worlds changing views. In order to understand and break apart the advertisements we must take into consideration the motives for making such a visual, whether it be money, status or any other factor that can be beneficiary to the company’s goals. The truth is that these corporations pay people to understand rhetoric and apply it in a way that is appealing to a large group of people in order to make the ones in charge even more money. As a result, the two videos or advertisements being analyzed here are more than perfect examples of what is stated above, but the question is, how do corporations use rhetoric and other persuasive tools to appeal to the eye of the people in order for them to go out and spent their hard earned money on something they might have not even heard of. The first video which will be analyzed is brought to us by the Coca Cola Company, which is an American multinational beverage corporation. The video consists of different clips of people …show more content…
Money is the biggest reason behind why companies spend millions on advertisement, they have people that work out the math in order to determine whether making a certain advisement is a financially sound decision and as a result they put in tons of work to make sure it yields the highest possible amount of profit. This is how big corporations use common English techniques in order to convince people to spend their hard earned money on something like a simple