Love, Joanna. “From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson’s “Billie Jean” and Pepsi’s “Choice of a New Generation” Television Campaign”. Journal of the Society for American Music 9, no. 2 (2015): 178-203.
Source: Journal.
This peer reviewed article focuses on the incorporation of contemporary music into advertisements, as a mean of catering to social groups that the music targets. In 1984, the instrumental features of “Billie Jean” were used for commercial purposes by beverage companies such as Pepsi. The song was used by Pepsi for the musical co-branding, targeting the public customers through popular music of the time. The song itself consists of promiscuous lyrics related to paternity uncertainty, which have been adjusted by Pepsi to conform with the public image of the company. Michael Jackson and his music were icons that were used for commercial purposes by many companies. According to this article, various sociologists have hypothesized and concluded that iconic images like Michael Jackson and the music he created were the representatives of …show more content…
"Saying the Unsayable: The Non-Verbal Vocalisations of Michael Jackson." Context (2003).
Source: On-line.
In this scholarly article, Melissa Campbell argues that many songs, such as “Billie Jean”, were Michael Jackson’s way of addressing his sexual anxiety and worries about his credibility. In the song, Michael Jackson claims that he does not love the woman named Billie Jean, who is accusing him of being the father of her child. This article addresses how these musical pieces deliver Michael Jackson’s view and his fear of being exploited by women for his money, fame and success. Related references are provided as footnotes throughout this article, along with contributors.
Brackett, David. "Jackson, Michael”. Oxford University Press (2009). Retrieved from: http://www.oxfordmusiconline.com.myaccess.library.utoronto.ca/subscriber/article/grove/music/47207.
Source:
Source: Journal.
This peer reviewed article focuses on the incorporation of contemporary music into advertisements, as a mean of catering to social groups that the music targets. In 1984, the instrumental features of “Billie Jean” were used for commercial purposes by beverage companies such as Pepsi. The song was used by Pepsi for the musical co-branding, targeting the public customers through popular music of the time. The song itself consists of promiscuous lyrics related to paternity uncertainty, which have been adjusted by Pepsi to conform with the public image of the company. Michael Jackson and his music were icons that were used for commercial purposes by many companies. According to this article, various sociologists have hypothesized and concluded that iconic images like Michael Jackson and the music he created were the representatives of …show more content…
"Saying the Unsayable: The Non-Verbal Vocalisations of Michael Jackson." Context (2003).
Source: On-line.
In this scholarly article, Melissa Campbell argues that many songs, such as “Billie Jean”, were Michael Jackson’s way of addressing his sexual anxiety and worries about his credibility. In the song, Michael Jackson claims that he does not love the woman named Billie Jean, who is accusing him of being the father of her child. This article addresses how these musical pieces deliver Michael Jackson’s view and his fear of being exploited by women for his money, fame and success. Related references are provided as footnotes throughout this article, along with contributors.
Brackett, David. "Jackson, Michael”. Oxford University Press (2009). Retrieved from: http://www.oxfordmusiconline.com.myaccess.library.utoronto.ca/subscriber/article/grove/music/47207.
Source: