Whole Foods Market

"Whole Foods Market" Strayer University Composition Management Professor Keith Lipscomb July 26, 2014 Introduction Whole Foods Market began in Austin, Texas by “John Mackey and Rene Lawson Hardy” in 1978. Within few years the couple partnered with Craig Weller and Mark Skiles to merge their store SaferWay with Clarksville Natural Grocery which was Craig’s and Mark’s store which led all four to opening the original Whole Foods Market on September 20, 1980 with only 19 employees. In 1984 Whole Foods Market expanded outside of Austin, Texas and by having major growth they acquired other natural food chains in the1990’s. The foundation of Whole Foods Market core values and company culture has always been to sell natural and organic…

cofounder and co-chief executive officer of Whole Foods Market, and Thurman John Rodgers, founder and chief executive officer of Cypress Semiconductor, both successful businessmen, but have very different views on their responsibility to their stakeholders. John Mackey believes in the importance of customer-centered business, while T.J. Rodgers believes that John Mackey’s views are altruistic and only to boost public relations. Though both plans have made their businesses successful they are…

1. Broad Variety of Products – An extensive product offering allows the company to address multiple customer segments. Besides insulating Whole Foods Market from any significant fall in demand for a specific product or segment, extensive product portfolio also enables the company to attract new customers in addition to retaining the existing ones. 2. Respectable Brand Image – The company brand is strongly associated with the highest quality standards for natural and organic products among its…

The Whole Foods Market system is a dynamic leader in the quality food business. It is a company that aims for high standards of excellence in food retailers. Quality is a state of mind at Whole Foods Market. “The Whole Foods Market’s vision is to have a sustainable future and to have children and grandchildren living in a world that values human creativity, diversity and individual choice.” Some of the core elements that make up a Whole Foods Market system are that they sell the highest quality…

The first Whole Foods Market started up in Austin, Texas on Sept. 20, 1980. They started with a staff of 19. When Whole Food Market went public, their growth strategy included various mergers, acquisitions and to open new stores. They are now the 10th largest food retailer overall, based on 2015 sales rankings from Progressive Grocer. (Whole Foods Market Media website, n.d., p. 1.) As the hype of the Whole Foods Markets grew, I decided to join the fan club. I like their approach to…

Whole Food Market In today’s business environment, companies are competing against each other and adopt competing strategies to gain superior businesses positions. This competition is very healthy and benefits both competing companies and costumers to create better and cheaper product or services. All businesses are trying hard to sustain businesses and achieve competitive advantage over the other competing businesses, competitive advantage is what makes a business better than their…

Whole Foods Market understands its position in the market and capitalizes on the increasing demand for non-GMO, sustainably-sourced, natural and organic foods and household items. However, WFM also understands the opportunity to expand their generic brand to capture more of the market: “Whole Foods may be the Cadillac of the supermarket industry, but not every customer wants a Cadillac -- and more importantly, not every customer can afford one” (Motley Fool). Whole Foods Market has its own line…

Since Whole Foods Market launched its first store in Austin, Texas about 33 years ago, the company has continuously grown. The trend of leading a healthy life has helped the company to grow to become the national leading natural and organic grocer. The higher price range of its products has influenced Whole Foods to set its target market to more affluent people. In addition, Whole Foods' target market is people between the ages of 18 and 39 with a college education. The position whole foods was…

Whole Food Market has many strengths in which they need to continue to focus in order for to keep a competitive edge in these areas. “Strengths include those things that the company does better than its competition; strengths are also what make the company stand out and form the basis for its competition.” (O’Farrell, 2015) One of the biggest strengths that Whole Food Market has is that they offers their customer’s a broad range of product offerings such as providing perishable food items that…

Founded in 1980, Whole Foods Markets, an American grocery market chain specializing in all natural and organic food products. Originating from Austin, Texas, WFM currently has over 400 stores and 58,000 employees in three countries, the United States, Canada, and Great Britain. From the WFM Core Values website, both the vision and mission statements can be found. The mission statement reads: “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company…