Whole Food Market Strengths And Weaknesses

Improved Essays
Whole Food Market has many strengths in which they need to continue to focus in order for to keep a competitive edge in these areas. “Strengths include those things that the company does better than its competition; strengths are also what make the company stand out and form the basis for its competition.” (O’Farrell, 2015) One of the biggest strengths that Whole Food Market has is that they offers their customer’s a broad range of product offerings such as providing perishable food items that appeal to the natural and organic foods. They offer their customer’s a wide product line from seafood, grocery, meat, and poultry to various bakery items. With the wide range of products at their stores, Whole Food Market still offers a high quality of …show more content…
“The weaknesses segment contains needed improvements within an organization.’ (Colbert, 2015) One of their biggest weaknesses is that some of their food products are highly priced compared to their competitors’ prices. Whole Food Market needs to stay competitive in order to keep their company profitable especially in an economic downfall. During an economic downfall customers are looking for ways to save money and will take their business to a store that is offering the same product for less money. Another big weakness for Whole Food Market is that they are not a part of the international market. With the expansion of their operations around the globe this will allow the company to drive the economic …show more content…
However in order to succeed and to have a successful plan and strategy, the organization must prioritize the process. Instead of focusing on many different initiatives and projects, Whole Food Market needs to narrow their focus on a few key issues. The best route for this organization would be to shift their focus on advancing their progress in untapped markets and areas such as in-store health clinics. The benefit of this prioritization would be to set up a long term success plan for the company to count on.
Action Plan
The key to any new strategy is a solid action plan. An action plan is the foundation to ensuring that a company’s strategies will meet the objectives (University of Kansas Community Tool Box. n.d.). The main goal of an action plan is to identify what action needs to be taken, who will be involved, when changes will take place and deliverables due, what resources are needed, and who will be involved in the communication process (University of Kansas Community Tool Box. n.d.).
Whole Foods Market has chosen a new strategy to pursue, expansion and low-cost leadership. For every new strategy, there must be a plan in place to ensure that the strategy is carried out properly and efficiently. Below is an individual action plan for achieving success in the expansion and low-cost leadership

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