Founded in 1980, Whole Foods Markets, an American grocery market chain specializing in all natural and organic food products. Originating from Austin, Texas, WFM currently has over 400 stores and 58,000 employees in three countries, the United States, Canada, and Great Britain. From the WFM Core Values website, both the vision and mission statements can be found. The mission statement reads: “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.” The vision statement or motto as WFM calls it
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Those being opportunity to capitalize on the growing health food trend and the threat of reduced discretionary spend as the gap between the rich and poor continues to widen. The Nielsen Company, specializing in global information and measurement surveys, concluded a Global Health & Wellness Survey in September of 2014. Keys findings from this survey are directly attributable to Whole Foods sustainability and include the following:
• Foods with all natural ingredients and those without genetically modified organisms (GMOs) were considered very important to 43% of global respondents – the highest percentage of attributes within the study.
• There is a gap between the percentage of respondents that say a healthly attribute is very important and those willing to pay a premium. For example, of the 43% that identified all natural foods as being important, only 33% were willing to pay a premium for those products.
• Susan Dunn, an executive VP of Nielsen concluded, “Consumers with limited disposable income need to get the most out of the products they buy, foods that help meet essential nutritional needs are appealing, but may be considered less essential or …show more content…
WFM currently uses many suppliers from all walks of the business spectrum, local to international and small producers to large wholesalers. With the number of organic suppliers beginning to increase, the degree to which suppliers can impose their demands has weakened. Yet, as WFM continues to use United Natural Foods Inc. (UNFI) as their premier supplier, which made up 33% of 2014 sales; this moderate pressure will not subside. In an effort to dilute the power of suppliers, WFM has steadily increased their funding of the local producer loan program, which is helping to develop a pipeline of organic
Those being opportunity to capitalize on the growing health food trend and the threat of reduced discretionary spend as the gap between the rich and poor continues to widen. The Nielsen Company, specializing in global information and measurement surveys, concluded a Global Health & Wellness Survey in September of 2014. Keys findings from this survey are directly attributable to Whole Foods sustainability and include the following:
• Foods with all natural ingredients and those without genetically modified organisms (GMOs) were considered very important to 43% of global respondents – the highest percentage of attributes within the study.
• There is a gap between the percentage of respondents that say a healthly attribute is very important and those willing to pay a premium. For example, of the 43% that identified all natural foods as being important, only 33% were willing to pay a premium for those products.
• Susan Dunn, an executive VP of Nielsen concluded, “Consumers with limited disposable income need to get the most out of the products they buy, foods that help meet essential nutritional needs are appealing, but may be considered less essential or …show more content…
WFM currently uses many suppliers from all walks of the business spectrum, local to international and small producers to large wholesalers. With the number of organic suppliers beginning to increase, the degree to which suppliers can impose their demands has weakened. Yet, as WFM continues to use United Natural Foods Inc. (UNFI) as their premier supplier, which made up 33% of 2014 sales; this moderate pressure will not subside. In an effort to dilute the power of suppliers, WFM has steadily increased their funding of the local producer loan program, which is helping to develop a pipeline of organic