Web 2.0

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    Since its humble beginnings in early 2006, Twitter has morphed and expanded into one of the top social media sites in the world today. In its early days, Twitter implemented the 5 C’s and other web 2.0 ideologies to change as its users changed with it, but in recent years, it has sacrificed usability for profits. This has all been at the expense of its users. That being said, as a startup like Twitter changes from a small convenience site to a social media giant, certain changes must take place for it to move forward. This is a reality of business. Before determining Twitter’s eventual fate, we must discuss how the company implemented the 5 C’s and web 2.0 ideologies, and why it may be a good idea to go back to that model of thinking in the company’s future. Before delving into the depths of Twitter’s inner workings, it is important to understand that Web 2.0 has no standard definition. It is described by O’Reilly in his text “What is Web 2.0” as a set of principles typical of successful websites in the modern internet era. It is also important to know the 5 C’s are as follows: collaboration, conversation, creation, curation, and choice. The 5 C’s…

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    Web 2.0 has been referred to as the “beginning of a new era in technology” (techsoup.org, 2009). Web 2.0 helps publish and disseminate information. For that fact alone businesses are able to use it for many facets of their every day operations. Web 2.0 has various blogging tools that can accommodate just about every business platform. Besides the blogging abilities, Web 2.0 has what is referred to as RSS feeds. These feeds are a very inexpensive way for businesses to get information and…

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    Social Media (Web 2.0) in Tourism Social media can be defined in different ways. According to Tuten (2008) social media are determined by the creation of user-generated content, co-creation and commenting as well as sharing opinions on Web 2.0 applications. In this way, internet users can socialize online and share their own experiences. Types of Web 2.0 applications include among others file-sharing sites, blogs and social networks (Dooley et al. 2012). Web 2.0 is also known as…

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    this analysis of the effects of economic exploitation of users’ labour and their privacy. First, many communications scholars argue that users of social media exchange (often unknowingly) their privacy for the convenient use of the social media platforms. In his 2011 article, Web 2.0, Prosumption, and Surveillance, Christian Fuchs, claims that social media are characteristic of what Tim O’Reilly in 2005 described as “Web 2.0” (Fuchs 288). Web 2.0 platforms are social media platforms, such as…

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    In chapter 2 “Where Web 2.0 Went Wrong,” Jenkins talks about several shortcomings of the Web 2.0 from a critical Marxism and political economy framework. The author argues that interaction of Web 2.0 media companies and audience members is constructed on two competing moral systems. Audience members eager to legitimize the free exchange of media content, while media companies desire to control over the content circulation since they view such practice as damaging to their economic interests.…

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    Exploring mourning practices through social media sites to discuss the relationship between remembrance or memory and contemporary mediated society. Social media effectively offers a platform for people to publically mourn; be it the death of a loved one, a celebrity, or a national tragedy, platforms such as Twitter and Facebook are filled with tributes and commemorations. Due to the increasing availability and participatory nature of the web, the internet has become an increasingly popular…

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    Margaret Cary Unme Jeans

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    denim market.” Their name is derived from “you and me” to encourage teenagers and young women to be unique and individual. The brand also wants young women to break away from peer pressure; instead of falling into peer pressure they encourage accepting and appreciating different styles. Foley is faced with the challenge of expanding her marketing efforts into Web 2.0, which has rapidly grown and taken over most of the consumers’ media consumption. After evaluating UnME Jeans’ current situation,…

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    network, closely resembled a dating site. However, as the years went on, it became clear that LinkedIn wasn’t some arbitrary website created without thought: rather a website, and now app, that revolutionized the professional world. As the website that made keeping and making professional connections easier, LinkedIn engineered society and embedded itself in the civilization’s institutional fabric, capitalized on communication and created a successful affective network. Those three aspects of…

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    Case Study Unme Jeans

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    a) Which, if any, of the 3 social media plans should Foley pursue? Why? Foley should pursue the Zwinktopia social media plan. The Platform has a very niche target (Girls 13-24) which fits perfect into UnMe Jeans’s target. UnMe jeans can integrate their brand into the platform, this way users can promote the brand virtually by purchasing its products through virtual retail stores. From a Web 2.0 point of view, this social media plan supports all of the opportunities perceived as cultural values: …

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    The implementation of Enterprise 2.0 platform is primarily focused on changing an organization’s status quo and to make it more flourishing in the market. The related actions involve deployment of new technologies which prove to be beneficial for the companies. The outcome can be advantageous and profitable for the companies. This process involves work process evolution and shifts in organizational structure in certain cases. (Ross Dawson, 2009) The popular social media platforms like twitter,…

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