The Social Revolutionization Of Linkedin

Did you know that as of October 2015, LinkedIn has more than four-hundred million members in over two hundred countries? And that LinkedIn has over six time the numbers of members that their closest competition, Viadeo, a French company, have? Sometime at the end of 2002, a then 35-year-old Reid Hoffman recruited a team of old colleagues to help him create a professional business connection website. Six months later, LinkedIn was launched. It included five basic functions such as adding a user to the network, authenticating a user, requesting a contact adding a user to your contact list and inviting someone to the network, closely resembled a dating site. However, as the years went on, it became clear that LinkedIn wasn’t some arbitrary website created without thought: rather a website, and now app, that revolutionized the professional world. As the website that made keeping and making professional connections easier, LinkedIn engineered society and embedded itself in the civilization’s institutional fabric, capitalized on communication and created a successful affective network. Those three aspects of its creation are the reason that the social media platform LinkedIn revolutionized the Web 2.0 and came to be a leading source of employment for North Americans.
Throughout the years, many …show more content…
McChesney and John Bellamy Foster discuss how the capitalist nature of the American society interferes with the world wide web’s first intention to provide a sincere and democratic public space for communication. However, the world wide web quickly changed the Internet into a huge mass medium and “for the business community and politicians, the Internet was all about unleashing entrepreneurs, slaying monopolies, promoting innovation, and generating "friction-free capitalism," as Bill Gates famously put it. There was great money to be made.” (Foster and McChesney