Analysis Of Where Web 2.0 Went Wrong By Jenkins

In chapter 2 “Where Web 2.0 Went Wrong,” Jenkins talks about several shortcomings of the Web 2.0 from a critical Marxism and political economy framework. The author argues that interaction of Web 2.0 media companies and audience members is constructed on two competing moral systems. Audience members eager to legitimize the free exchange of media content, while media companies desire to control over the content circulation since they view such practice as damaging to their economic interests. Jenkins also argues that the oversimplifies understanding of Web 2.0 pushes us toward accepting a false relationship model between producer and audiences. He critically points out that the relationship between media senders and receivers are also based on two competing ideology. On one side, the media audience’s ideology is based on the logical of reciprocity “gift culture.” On the other side, media company’s ideology is based on the logical of profit-driven commodity culture.

----Web 2.0 and Moral Economy
Web 2.0 represents a new interactive digital era, where the Internet users, consumers, and audiences have been mingled to “co-creators.” The interactive platform such as YouTube, Facebook, Flickr and other social media sites allow co-creators to collaborate their creations and form a unique collection of online user’s intelligence. However, many corporates take …show more content…
They are using the people who received these giveaways as their free labor to make advertisements for their company. Jenkins then claims that the Web 2.0 companies is using the same strategy exploit audience’s free labor sources. For example, he said social media like YouTube are not absolute “free” platforms. The company is closely monitoring YouTube user’s behavior, gathering their data and selling these statistics to