Since its humble beginnings in early 2006, Twitter has morphed and expanded into one of the top social media sites in the world today. In its early days, Twitter implemented the 5 C’s and other web 2.0 ideologies to change as its users changed with it, but in recent years, it has sacrificed usability for profits. This has all been at the expense of its users. That being said, as a startup like Twitter changes from a small convenience site to a social media giant, certain changes must take place for it to move forward. This is a reality of business. Before determining Twitter’s eventual fate, we must discuss how the company implemented the 5 C’s and web 2.0 ideologies, and why it may be a good idea to go back to that model of thinking in the company’s future.
Before delving into the depths of Twitter’s inner workings, it is important to understand that Web 2.0 has no standard definition. It is described by O’Reilly in his text “What is Web 2.0” as a set of principles typical of successful websites in the modern internet era. It is also important to know the 5 C’s are as follows: collaboration, conversation, creation, curation, and choice. The 5 C’s …show more content…
This has caused user feeds to be less about what is actually important to them, and more about what Twitter wants users to see. This idea makes more sense when relating it to Chris Anderson’s ideology around the “long tail”, which is the idea that there should be infinite quantities of media that are readily available, and not just a push for popular content. The problem is that Twitter is no longer supporting the use of small niche accounts effectively, and is overshadowing them with popular, sponsored, revenue creating accounts. Evan Williams, one of the cofounders describes Twitter as originally being spawned from text messaging as an easier way to contact large groups of people. Sadly, that simple ideology may never be seen
Before delving into the depths of Twitter’s inner workings, it is important to understand that Web 2.0 has no standard definition. It is described by O’Reilly in his text “What is Web 2.0” as a set of principles typical of successful websites in the modern internet era. It is also important to know the 5 C’s are as follows: collaboration, conversation, creation, curation, and choice. The 5 C’s …show more content…
This has caused user feeds to be less about what is actually important to them, and more about what Twitter wants users to see. This idea makes more sense when relating it to Chris Anderson’s ideology around the “long tail”, which is the idea that there should be infinite quantities of media that are readily available, and not just a push for popular content. The problem is that Twitter is no longer supporting the use of small niche accounts effectively, and is overshadowing them with popular, sponsored, revenue creating accounts. Evan Williams, one of the cofounders describes Twitter as originally being spawned from text messaging as an easier way to contact large groups of people. Sadly, that simple ideology may never be seen