Public broadcasting

In “The Language of Advertising” by Charles A. O’Neill he states, “At heart, advertising is nothing more than the delivery system for salesmanship, something that is woven into the fabric of our society.” (371) Businesses are always trying to make more money. O’Neill does this by having a deal to go with the product that is usually too good to be true, or upselling your already purchased item. The idea is to make the customer feel good about what they are buying. O’Neill would use marketing…

When people envision what television is today it is quite simple: a large screen with HD quality and hundreds of channels which are easy to access. Unbelievably there was a time where television was not like that, where quality was not all that mattered, where viewers only had a certain amount of channels to access. Welcome to Maria Paulercio’s television era, the 1950s. Television has transformed dramatically since the 1950’s from the look to what was produced and put on the air. It had an…

The first television broadcast has led the way for many accomplishments over the years since 1936. Americans went through a life changing sequence of events that has shaped the way we live today in the twenty-first century. Though the television has given us great opportunities to shape the world to what it is today, it has not shaped the world into the perfect sphere that it could be without it. Television has made America dependent on it by having round-the-clock news, creating a new way to…

I am writing to applaud you regarding your article “Words Triumph Over Images”. So many people today go straight to the tv to get their news and current events. We live in a world where we believe everything we see on tv, even though the stories are often not true and provide a shock factor. Tv can be much more entertaining than reading it in the newspaper or hearing it on the radio, however many tv stations and journalists just want people to watch so they will say things that get the attention…

You turn on the news. While viewing headline after headline, do you notice any kind of pattern? Every one of those programs highlights someone or something that stands out from the rest of the world. They are different, therefore they are noteworthy. Still, what about those who are not recognized? Does this mean that their work is subpar and not worth the attention? Of course not! However, by only presenting the accomplishments of those who have done “extraordinary” works, the media paints a…

Television has greatly affected politics in America. Specifically, television has impacted politicians running for office, and furthermore affected the opinions of the public eye. Advertisements and debates were absolutely key in presidential campaigning, because this allowed the candidates to distribute their ideas to the masses. One political figure’s rise and fall was strictly because of the impact the television had on people. For Richard Nixon, television was undoubtedly influential in his…

In today's society advertisements are always around us, whether it be on a t.v, a billboard, or even a magazine. All ads have a purpose and a message they want to get across to a certain group of people, but how they get that message across differs for every ad. For example, the Nike ad targets athletic young adult to middle age men by appealing to masculinity and competitiveness, while the Reebok ad appeals to young to middle age women by appealing to body image, and comfort. The Nike ad…

Seeing an advertisement that catches your attention could’ve been specifically targeted for you. An advertisement can reach millions of people minutes after its release, through the use of the internet like social media, websites, and emails. Broadcasting networks like the television and radio networks are the two most popular and the most effective when it comes to delivering a message. In this paper you will find 10 advertisements that used sociological theories, and concepts to become more…

Why were millions of people scared on Halloween night in 1938.The radio drama war of the worlds produced by Orson Welles showed us how the people were scared.The radio drama war of the world produced by Orson Welles produced on Halloween night in 1938 which took place in New Jersey scaring the nation to the point cities were evacuating. Orson Welles created a radio drama that frightened listeners on Halloween night. Although the show created chaos,it wouldn’t have happened if the listeners…

While the two radio stations have different genres and target audiences, there are similarities between them. For the hour of audio analysed from each radio station, the same time, midday to 1pm was sampled. Format wise both stations were similar, starting the hour off with a song, contrary to the norm, which is newsbreaks and/or weather report. The similarities in the formats continue, as after the song at the beginning hour, there is a voice breaks from the announcer, followed by a block of…