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    Try and remember the last time you were in a store. There’s always a string of the weeks “top 40” songs, early 2000s boy band ballads, and 1980s one-hit wonders continuously playing over the speakers to amuse you while you shop. It’s difficult to pinpoint any time where you were not serenaded by the radio while you were out running errands. All of this is thanks to the invention of broadcast radio. Broadcast radio was by far one of the most important and revolutionary inventions, paving the way…

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    Popcorn Commercial

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    Good afternoon selection panel. Now advertising is a multi-billion dollar industry which affects everyone’s lives in many ways. I would like you to draw your attention to this advertisement for Poptopia popcorn, now appearing in multiple Australian magazines. This advertisement for Poptopia popcorn, is a great example of an Australian advertisement. The advertiser has used strong use of colour and imagery, an effective slogan, a simple layout and pin pointed a target audience. These aspects…

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    For the past weeks I have been monitoring and recording three different days of my own media consumption. Media to me personally is computer use, cell phone use for entertainment other than phone calls and reading the paper. Basically, being involved or cut off from what is happening around me at the time. I started my journey by doing my no media day first. I did not use the internet on this day nor did I check the school website in 24 hours. I work unusual hours at work between 11pm and 7:30am…

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    if only briefly, that the United States was being laid waste by alien invaders,” narrator Oliver Platt informs us in the new PBS documentary celebrating the program. It was staged as a Halloween episode on October 30, 1938, and aired over the Broadcasting System radio network. It was said to have caused wide ranged panic, but did not last long. Some panicked when they heard the Martians'…

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    ccording to Ferrell & Hartline (2014), “advertising is a paid announcement viewed through media such as television, radio, magazines and newspapers” (182). Television advertising can be expensive so companies are using more magazines, radios, and the internet to promote their products (Ferrell & Hartline, 2014). The advisement should capture the attention of the audience, be interesting, be desirable, and the action to purchase the product (Ferrell & Hartline, 2014). Amalgamated Inc. would…

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    Charter Communications is a medium that offers cable, telephone, and internet services. In regards to print, It should target in particular adult males more than any other demographic. Because, this group more than likely reads the paper more than anyone else. But, there are advantages and disadvantages to advertising on newspapers and magazines. First, Magazines would boost interaction from women and the company would get additional revenue for the number of subscriptions sold. These two…

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    Some people would disagree that the media is helpful. Some would say that all it does is cause harm. The media can actually be a good thing and can give us information on what happens around us. People who disagree might say that it has a bad influence on people. However, the media has helped us in several ways including the civil rights movement. In source #1 the author believes,"Media plays an important role in helping to resolve national problems." The author knows that the media can do more…

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    PETA Rhetorical Analysis

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    On any given day the average American is bombarded with hundreds of advertisements. These can be found on massive billboards while driving, on the internet, on television, and on just about every other medium. Advertisements aim to cause their audience to go out and do one thing or another, whether that be to buy a product or join a cause. Either way, all of these companies and groups who produce advertisements, tend to rely heavily upon the rhetorical appeals, ethos, pathos, and logos, to…

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    with smartphones the media is accessible at any given time in our daily lives. With each new form of communication the media has been given a stronger hold on our society, which has given it the ability to shape popular culture and even influence public opinion. The downfall of this is that the power of media is often abused. Biased media causes people to strive for someone else’s idea of perfect, while forgetting their own goals. Stereotypes formed by the media such as, gorgeous,…

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    currently use techniques of propaganda with the media to establish a sense of authority. George Orwell uses propaganda through the media to influence the minds of the public in 1984 similarly to how present-day nations control the media with censorship. There are a variety of ways that the media is used to display propaganda to the public in both 1984 and in today’s world. One of the most…

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