Pharmaceutical industry

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    to facilitate the process and had exclusive agreements with Biogenic, the main producer of Medicult and partner-up with the largest pharmaceutical company in the fertility industry. She also established an agreement with a financial institution to finance the cost for clients. The agreements and partnership established gave her a significant advantage in the industry. Although, She had competition with already existing fertility clinics that starting offering the same services, like the case…

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    The 2009 documentary, Orgasm Inc., exposes pharmaceutical companies responsible for falsely advertising the so-called disease “Female Sexual Dysfunction (FSD)”. The film is about the companies and entrepreneurs who are trying to convince women that it's a physiological problem if they don't climax every time they have sex, that can be "fixed" with pills or creams. Canner asks the questions: Is "female sexual dysfunction" really a disorder or a genius marketing stroke? And could the products that…

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    Introduction In August 1983, the U.S.-based pharmaceutical giant Merck & Co., Inc. acquired Banyu Pharmaceutical, a major producer of penicillin and antibiotics in Japan, as one of the first acquisitions done by a non-Japanese company. “Upon conversion of the bonds, Merck would own 50.02% of the company” (Harvard Business Review, 1989). Both companies have been active leaders and investors in R&D projects; the constant innovation was especially important in the U.S. in regard of the patent law…

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    Mylan Pharmaceuticals has been in the spotlight lately, but not exactly in a positive way. The media and consumers have made it known that they don’t appreciate excessive price hikes in one of the many drugs Mylan produces. The EpiPen is designed for patients who have a severe allergic reaction to some substance or extreme cases of asthma attacks. Unfortunately for those that need the drug, prices have increased from $57 in 2007 to about $616 for a two-pack today—an increase of 1,080%. Just…

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    also engaged in acquisitions of PBMs but did not meet the success of the Merck-Medco acquisition. The Merck-Medco integration can be deemed as a textbook example for its competitors as Merck Pharmaceuticals successfully introduced a channel intermediary that changed the landscape of the pharmaceutical industry. As a $6.6 billion bet, the acquisition of Medco came with many risks. However, as Vagelos (CEO of Merck) states, the power lies within the information flow, which Medco can only…

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    their health. Prescription ad campaigns are the majority of what people see while watching television. The number of pharmaceutical ads and frequency of them that appear on the airways is estimated to be around 18,906 that are nearly 8 percent of commercial airtime. The pharmaceutical industry spends billions of dollars every year with the intent…

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    Epipen Case Study

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    In turn, pharmaceutical prices have also increased, as seen with the price of the EpiPen. Furthermore, a study done by the Congressional Budget Office emphasizes the lack of the output of new drugs in recent years, which highlights the need for an increase in further research and development (“Research and Development,” 2006). This being said, society’s need for new, innovative pharmaceuticals is only possible through further research and development…

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    The healthcare industry’s perennial reliance on pharmaceuticals, from giants like Roche or Pfizer, while bolstering the quality of life for well-developed nations, often overshadows upcoming advances or developments in therapeutic treatment. A rather niche approach, bioelectronic medicine, is particularly attractive to the field of biomedical engineering, relying less on biochemistry than an integration of device and neurology. Georgina Casey, nursing lecturer at Auckland University of…

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    Roche Case Study

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    Roche is one of the largest biotech companies on the world. They are known as being one of the first pharmaceutical companies that have made significant contributions in getting key medicines into the hands of the public. One of their biggest achievements has been the discovery of the anti-HIV drug, Saquinavir which greatly reduced the death toll of AIDS victims…

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    Novartis Case Study

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    transformation Novartis now focuses on three divisions with global scale and innovation power – pharmaceuticals, eye care and generic medicines. Global headquarters are located in Basel, Switzerland. Novartis Ringaskiddy Ltd (NRL) is operational since 1994. NRL is a toll manufacturing company that manufactures Active Pharmaceutical Ingredients (API) for its customer Novartis International Pharmaceutical Branch Ireland (NIPBI). NRL specialises in high quality small to medium scale synthesis…

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