In medias res

relationships with consumers and promoting their products on social media. Furthermore, Nasty Gal can conquer intended marketing goals through social community by aggressively extending their presence internationally with pertinent market research. For instance, I would love to see a Nasty Gal social media handle that caters to different languages, which I definitely foresee in the future. Nasty Gal can pursue social publishing by re-sharing consumers in their products. It would be a great…

Analysis Introduction Traditional forms of mass media, such as print newspapers and broadcast television, were among the first to adopt digital opportunities afforded by the advent of the internet. The first online newspaper appeared in 1980, the same year the first successful personal computer was developed. By the mid-1990s, most news media had a digital presence, with many offering 24-hour access to content. When smartphones grew in popularity, news media were among the first to optimize…

To do so, it is fundamental to considering the strong oral tradition in daily life throughout which people appropriates and signifies its media consumption. Indeed, this oral culture is a “narrative tool” that are collectively triggered in using and practicing communication (Jesús Martín-Barbero & Herlinghaus, 2000: 45). Therefore, Martín Barbero proposes a non-nostalgic approach to lo popular…

Though women are universally exploited by the media, North American advertisements depict women differently based on race. Women of colour are more sexualized in the society based on their bodies; they have historically been stereotyped as having bigger butts, hips, breast, and lips. They are often captured in graphic positions such as with their legs open, posing on all fours or in an aggressive manner that conversely extends a deviant solicitation of their body, and, therefore, are…

Miss Representation is arguing that women are stereotypically portrayed in mainstream media causing negative consequences for young women, hence the use of the word “Miss” in the title. The documentary discusses the language used to describe women in media and how this language plays into the derogatory view of women. They gave an example of whether the word “stated” or “complained” was used to describe a woman’s comments in an article vs. a man’s comments. The language used will determine how…

people its concern comes from the views and perceptions that the level of crime is rising throughout the years thus leading to an increase in threat to our property and safety. Public’s awareness on the level of crimes is mostly influences by the media reports. They tend to focus on certain kinds of crime as it can misrepresents the public’s insight on crime in our society. (Statistics New Zealand, 2001) Crime – mainly defined as a behaviour that breaks the laws and resulting in being punished…

In this instance the Recipient-A has agency over the Prototype-P. Since the inception of the viral video concept, social media viewers have had the power to decide which types of videos become viral and sensationalized in the way that “Damn Daniel” has. Viewers are the driving force behind the success of a viral video in that they decide which videos to watch, and more importantly…

Social Media Currently there are 1.28 billion active Facebook users. Five hundred million tweets are sent everyday day. Six billion hours of video is watched everyday on Youtube. There is no question that social media has become a significant part of our lives. We all use some form of social media today, whether it’s Facebook,Twitter,Instagram,Snapchat or Youtube. Social media is here to stay in fact social media is still growing today, and undoubtedly it we’ll be a factor in our future. Many…

The use of social media has become prevalent in the lives of many due to advances in technology, its accessibility and usability. Kaplan and Haenlein (2010) state that social media “is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (p. 61). Social media enables users to communicate and share content freely and independently. Examples of social media platforms…

“The Hunger Games” depicts world in which adults serve as game makers pitting teenagers against each other to fight for their survival and Frontline documentary “Generation Like” suggests that the world of social media operates in a similar manner. The Hunger Games story line, shows a super-fan of “The Hunger Games” franchise. This girl explains that she participates in all sorts of Hunger Games related competitions and challenges for “badges” on a hunger games fan website. She is obsessed with…