His context
Martín Barbero was born and grew up under a conservative and Catholic-inspired dictatorship that ruled Spain after the Civil War (1936-1939) which implies a divided society and a binary way to understand culture, history, and collective co-existence. Marroquín states that during those early years, the oral narratives about them, and the personal experience growing up under an authoritarian regime somehow marked Martín Barbero’s intellectual trajectory (Marroquín, 2015).
Nevertheless, it was Colombia and his scholar experience in this country which has definitely shaped Martín-Barbero’s intellectual concerns. After his graduate studies, the philosopher came back to Cali, Colombia, in 1975, and he contributed there to launch the School of Social Communication in the Universidad del Valle. Actually, he was its chair until 1995. According to Martín-Barbero, this was a milestone in his personal and intellectual path: It “decided the course of my life because it …show more content…
To do so, it is fundamental to considering the strong oral tradition in daily life throughout which people appropriates and signifies its media consumption. Indeed, this oral culture is a “narrative tool” that are collectively triggered in using and practicing communication (Jesús Martín-Barbero & Herlinghaus, 2000: 45). Therefore, Martín Barbero proposes a non-nostalgic approach to lo popular as not only practices and experiences opposite to mass culture, but as a collective memory that it is alive and not frozen in the past. According to Guillermo Sunkel, “the main Martín Barbero’s contribution in this field is proposing lo popular as an epistemological place from where is possible to thinking communication in Latin America” (Sunkel, 2008:
Martín Barbero was born and grew up under a conservative and Catholic-inspired dictatorship that ruled Spain after the Civil War (1936-1939) which implies a divided society and a binary way to understand culture, history, and collective co-existence. Marroquín states that during those early years, the oral narratives about them, and the personal experience growing up under an authoritarian regime somehow marked Martín Barbero’s intellectual trajectory (Marroquín, 2015).
Nevertheless, it was Colombia and his scholar experience in this country which has definitely shaped Martín-Barbero’s intellectual concerns. After his graduate studies, the philosopher came back to Cali, Colombia, in 1975, and he contributed there to launch the School of Social Communication in the Universidad del Valle. Actually, he was its chair until 1995. According to Martín-Barbero, this was a milestone in his personal and intellectual path: It “decided the course of my life because it …show more content…
To do so, it is fundamental to considering the strong oral tradition in daily life throughout which people appropriates and signifies its media consumption. Indeed, this oral culture is a “narrative tool” that are collectively triggered in using and practicing communication (Jesús Martín-Barbero & Herlinghaus, 2000: 45). Therefore, Martín Barbero proposes a non-nostalgic approach to lo popular as not only practices and experiences opposite to mass culture, but as a collective memory that it is alive and not frozen in the past. According to Guillermo Sunkel, “the main Martín Barbero’s contribution in this field is proposing lo popular as an epistemological place from where is possible to thinking communication in Latin America” (Sunkel, 2008: