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spend more money. This is why customer service is very important. There are several reasons why I support good customer services. One reason why good customer service is important is because it because it allows employees to build a relationship with customer.…

Responsiveness refers to a willingness to help customers and provide prompt service. According to Parasuraman et al. (1985), responsiveness is the kindness to help customer by providing prompt services as soon as a request is received. Besides, Parasuraman et al. (1988) also mentioned responsiveness as the willingness or readiness of employees to provide service. It is also involves understanding needs and wants of the customers, convenient operating hours, individual attention rendered by the…

Businesses today focus on maintaining satisfied as well as loyal customers to ensure effectiveness in the midst of steep competition. Companies now with the implementation of apt customer management strategies could significantly emphasise on gaining competitive advantage. In order to meet their objectives they should primarily understand the nature and expectations of the customer. Customer centric approach has time and again proved effective and businesses have benefited by considering such…

Service quality is a fundamental feature of any service which formulates customer satisfaction and retention. Service quality is a comparison. The comparison of what a customer expects to what the company delivers. The company’s performance should meet or exceed the customer expectation for successful retention of customers. The service quality model or the SERVQUAL model was first proposed by Valarie A. Zeithaml, A. Parasuraman, and Leonard L. Berry for the first time in 1985. This model…

Assignment One: Case Study Analysis Case: Prescott Auto 1. Identification and analysis of key issues/problems 1.1. Shared Understanding of Service Concept Prescott Auto employees does not have a shared understanding of a service concept that will guide the team to know what and how to deliver a certain kind of service to customers. Pycraft, et al. (1997) suggests that a service concept is a set of expected benefits to meet the customers’ needs and expectations. Likewise, Johnston, Clark and…

Brian Straight’s (a writer for Fleet Owner) article “Service Edge” gives a good example of why bad customer service is occasionally alright. He talks about how in restaurants servicing people can be an up and down struggle. Say a restaurant runs out of a popular dish, people will see this as being unprepared, or the restaurant…

needed for that day. Some of the daily tasks and responsibilities that were set were stocking shelves, facing products, rearranging the goods, learning how and what to pack in grocery bags, stripping and reapplying new labels, helping out customers and more duties to display the products neatly so it would seem appealing to the consumers. Packing the bakery goods into appropriate containers and placing the expiry dates on the suitable products were also some daily…

Introduction It can be easily expected from a company to offer a static price for their goods and services, but how does static pricing maximize profits? Currently, companies who make sales online are able to collect data on their current and potential customers regarding their demographics and track their search and purchase history. With the collected data, companies can produce a price that may match the dollar value of certain customers – this is called Dynamic Pricing. Dynamic Pricing is…

working environment Great customer service can be very cost effective, the better the customer service received and the product sold, the more revenue will be generated for the company meaning a larger turnover. Great customer service can generate a good reputation for a company, a company that looks after their customers are more than likely to have a customer return or show interest in the products and services on offer. 3.5 Explain the impact of organisational values on how customers create…

Customer priority – Customer priority means how many customers buys some same products. Most of the customers buys small and 4 seaters cars because these are very good and economical cars. Customers giving prefers to small cars. External Development of customer service standards Customer priorities – In this point if numbers of customers buy a same kind of product is called customer priorities but here most of the customers buys a small or 4 tires cars and there are so better for the small…