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fundamental tool in society; a method of communication through the inscription of words. In writing there are many styles and strategies used to communicate a message or feeling to the reader. A common writing strategy is the modes of persuasion which are devices employed to make an appeal to the audience like ethos, pathos and logos. Analyzing the writing strategies of Malcolm Gladwell in “The Science of Shopping” and Attention Shoppers: Store Is Tracking Your Cell: Stephanie Clifford and Quentin Henry uses the the modes of persuasion to its best effect. lOGOS In clifford and henry’s writing he introduces the first mode of persuasion known as logos, it is the appeal to logic and reason. beginning with the benefits of being watched by cameras and tracked by our phone through wifi abilities, he tugs on our logic. Why should you care if your being tracked? If we track you, we would be able to send you free coupons in return. who does not want free coupons? The authors says, “[even] if these methods seems intrusive, at least some costumers seem happy to trade privacy for deals”(Clifford, Hardy 112). He does not want an…

Bleh, locking down a clear understanding of ethos, pathos, and logos took a significant amount of time and research. Being able to apply this concept to a paper I found to be even more difficult especially in clarifying ethos and logos. In my mind, I over simplified the two concepts to ethos equaling credibility and logos to mean the accuracy of the information, but in my research, this was not always the case. In a basic Google search of rhetoric and web design, many sources stated that logos…

this is open-form writing, it contained less factual evidence which was key the art of his persuasion. Getting the audience’s attention is key at this point, so when he says this about texting he’s really just trying to draw them in. Texting emerged about 20 years ago, and since then the American public has had only so much time to accept it as positive change in language. His audience is that American public, who are now questioning the possible negative advances that texting could cause. In…

Some people think that the more complex a logo is, the better. If it's incredibly amazing and fantastic, that means it's an awesome logo and will bring its company to success. But this isn't actually true. Logos have to be simple and easy, otherwise the business won't do very well. Just look at all the big U.S. companies: Facebook,Walmart, Microsoft, Google, YouTube - they all have simple logos. But why is it better not to have a complicated logo? Well, just think about it. You wouldn't want to…

of a company style logo & illustrated report Introduction Logos are said to be the face of a company no substance whether it is a little one or a multinational huge. Cols’ computer shop is a new computer shop opening in the Bolton area. In this report I will be investigate methods of promoting Cols’ computer shop and show how I came to create the final logo. I will the research I made to help me come to my decision. I also be used existing companies back up my research and point. I will also be…

The controversy of technology either having a positive or negative effect depends on the type of person. This controversy has existed from the early 1990’s, possibly earlier. (Pinker 1). The creation of various types of technology has brought on the fear of technology taking over and controlling people’s minds. No one really paid too much attention to the effect of technology until Carr wrote his article “Is Google Making Us Stupid?”. After having that article published, many other critics and…

In “Google Is Trying Too Hard (or Not Hard Enough) to Diversify” (2018), an article published in The New York Times, Daisuke Wakabayashi asserts that Google has entered a moral grey area in which any attempts towards diversity reform will receive vast support from one group but sharp criticism from another. The author underlines viewpoints supporting and opposing the implementation of internal programs promoting employment equality by first introducing the corporation’s opinion that their lack…

1. Introduction Google Inc. is an American company established on September 4th 1998 which provides internet-related services [1]. The company started off with a workstation in a parking space [2] and has grown to be the world’s second most innovative company [3], hiring more than 61,000 staffs [1] in over 40 countries around the world [4]. On August 19th 2004, an Initial Public Offering (IPO) took place on Wall Street [5] which led to the relocation of Google’s headquarters to Googleplex,…

RHETORICAL ANALYSIS- “IS GOOGLE MAKING US STUDPID” The world of internet has made the flow of information very easy and the entire globe is just a click away from you. But there has started surfacing a school of thoughts which believes that availability of vast sea of information on the internet using search engines like GOOGLE is also making people foolish. Nicholas Carr, the writer of this article belongs to same school of thoughts. His belief is that excessive use of GOOGLE is replacing our…

This single-minded approach had the effect of alienating company loyalists. (Helft, 2015) Finally, and perhaps most importantly, Mayer appeared fixated on short-term marketing schemes rather than focusing on the nuts-and-bolts improvements. According to Helft “...Mayer spent an entire weekend working with a team of designers to revamp the Yahoo corporate logo, debating such details as the right slant for the exclamation point (9 degrees from vertical). Mayer also insisted on personally reviewing…