Font

It was noted that only three other studies had been done with this topic, but none used the DRM paradigm (Sherman, 2011, p.336). Unsurprisingly, products of a specific font and style are more easily recognizable thus lowering the chance of false recognition, as is the case with McDonald’s, In N Out, and Subway. The idea behind this is that the way an item is presented is categorized into two different forms of processing; item-specific processing for unique fonts and relational processing for same fonts (Sherman, 2011,…

Their design campaigns are based on social development and empowerment. “Fonts for the Future”: This campaign was a fund-raising initiative for Joe Public’s Organisation, ‘One School at a Time’. This non-profit organisation interacts with schools across South Africa to improve the level of education in the country – its purpose is to establish an innovative education system of a good example to the world. The “Fonts for the Future” campaign is a good example of a human – centred design/project.…

Fonts play a pivotal part in the design of a logo. Let’s look first at the two most popular schools of fonts, serif, and sans serif. Serif fonts communicate a more traditional and respectable type of business, whereas sans serif typefaces portray a more modern and stable business. (Hunt “A Pro Designer Shares the Psychology of Font Choices [Infographic]”.) Ted Hunt of “The Daily Egg” breaks this down further through the analysis of popular fonts. He sees Century Gothic as modern, Bookman Script…

I am picking is the Arial font. The Arial typeface was drawn in 1982 by designer Robin Nicholas and Patricia Saunders. It was original called Sonoran Sans Serif and was renamed Arial in 1992. Arial was made similar to the Helvetica font design, some say copying it for thickness and height. It started off as a bitmap font. The bitmap were high-resolution laser comp fonts that were used as a starting point to sample down give it a 240dpi or 300dpi font. Arial was original developed from…

enthusiasm that I learn more about the person behind many of the fonts that I, as well as many others, use. Imagine, finding your path in life at an early age. It was ray Larabie's grandmother who ignited the 'font loving fire' with a stack of Letraset, which are dry-transfer lettering pages she would bring home from work There he learned much about fonts became a self proclaimed "font junkie" (Typodermic Font). The combination of his very first computer and font editing software created an…

What is CSS? CSS stands for Cascading Style Sheet. It allows you to manipulate the appearance and layout of the HTML document without compromising its structure. CSS has been around since 1996, it is quite surprising that its abilities have only recently been stretched. Outside of HTML, style sheets allow you to control margins, colors, font characteristics, character spacing, text properties, image positioning, and the lost just goes on. Layout browser compatibility, for example, is easily…

I think that whitespace and font style, are the two essential points when making readable documents. If I were to teach someone how to make a good and readable document, I would teach them how to balance everything in the layout of their document. The reason, I think font style and whitespace are the most important things, is to consider when writing a document is the font style is what they see and read. Which includes the color and size of the font. The whitespace helps with the layout…

sans serif typeface developed by Swiss typeface designer Max Miedinger (1910-1980) and co-developed by Eduard Hoffman at the Haas type foundry in Munchenstein, Switzerland owned by Linotype. The steadily popular typeface was officially released in 1957 under the name ‘Die Neue Haas Grotesk’. The original name was kept until 1960, and was changed to Helvetica (Latin for Swiss) by a marketing manager within the company due to expressing their successful plans to market the font internationally,…

has his own company which he co-founded in 1994 with Ross Mills called Tiro Typeworks. The company is currently based in Vancouver, Canada. Tiro Typeworks have a prestigious customer base which include; Microsoft Corporation, Linotype Library GmbH, and the Society of Biblical Literature’s Font Foundation. Since 1997, Hudson has been designing custom fonts that are used for multilingual…

's not necessary now because most fonts are proportionally spaced. 2. Hang punctuation. When punctuation (particularly quotation marks and dashes) is aligned slightly outside the left margin, it is known by the term because appears to be "hanging"…